Salesforce Marketing Cloud Specialist III

5 hours ago


Pontiac, Michigan, United States United Wholesale Mortgage Full time
About the Role

United Wholesale Mortgage is seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and managing configurations within Salesforce Marketing Cloud, championing compliance standards, and building, testing, and sending email, SMS, and MMS messages and marketing automations.

Key Responsibilities:

  • Develop and manage configurations within Salesforce Marketing Cloud
  • Champion compliance standards and best practices around analysis and requirements
  • Manage data extensions, data feeds, segmentations, and integrations with Salesforce and other data and technology platforms
  • Build, test, and send email, SMS, and MMS messages and marketing automations
  • Ensure assets delivered by the creative team match campaign specifications and delivery timeframes
  • Provide ongoing measurement and analysis of email campaigns and prepare data-driven recommendations for ongoing optimization of messaging and content
  • Problem solve with a high attention to detail
  • Proactively research and make recommendations regarding new features, email marketing trends, changes in browser capabilities, and multimedia development standards

Requirements:

  • Three+ years of experience developing emails and journeys in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio
  • Knowledge of HTML, CSS, SQL, and AMP Script with experience in email coding optimization
  • Solid understanding of marketing processes and tactics and email best practices
  • Analytical skills with the ability to interpret and translate data into actionable steps
  • Curious, innovative, and fast learner who is willing to bring new ideas to the table
  • Excellent project management, teamwork, and communication skills
  • Strong verbal and written communicator
  • A Bachelor's or Master's degree in Computer Science, Information Systems, or related field

What We Offer:

  • Paid Time Off (PTO) after just 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision, and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our large, state-of-the-art fitness center, including exercise classes, sports leagues, and a full-size basketball court
  • Wellness area, including an in-house primary-care physician's office, full-time massage therapist, and hair salon
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store featuring healthy grab-and-go snacks
  • In-house Starbucks and Dunkin
  • Indoor/outdoor café with Wi-Fi


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