Global Marketing Director

4 weeks ago

Irvine, California, United States TP-Link North America, Inc. Full time

We are seeking a highly skilled Global Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and brand goals.

Key Responsibilities:

  • Develop and execute global marketing communication plans that align with business objectives and brand goals.
  • Oversee the creation of messaging and positioning for product launches and brand initiatives, ensuring consistency across all global markets.
  • Collaborate with internal teams (product, sales, and design) to ensure cohesive communication strategies.
  • Lead global PR efforts, including media relations, press releases, and events.
  • Develop crisis communication strategies and manage media inquiries in collaboration with leadership.
  • Drive the global digital marketing strategy, overseeing content creation, digital campaigns, and performance tracking across all channels.
  • Manage social media strategy and execution, including influencer partnerships and community engagement to boost brand awareness.
  • Analyze performance data and optimize digital marketing efforts to ensure high ROI and growth.
  • Shape and maintain the global brand identity, ensuring consistent messaging across all customer touchpoints.
  • Lead branding initiatives for new product lines and oversee their successful market integration.

Requirements:

  • Minimum 7-10 years marketing experience, including marketing communications, public relations, and digital marketing.
  • Must include at least 5 years in consumer tech industry.
  • Bachelor degree required, MBA preferred.
  • Proven experience leading global marketing and brand strategy, with measurable impact on brand growth and awareness.
  • Excellent written and verbal communication skills, experience copywriting and creating national communication strategies.
  • Strong analytical, planning, budgeting and finance skills.
  • P&L responsibilities for the marketing operating budget; experience with annual plans and budgets for all aspects of marketing.
  • Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget.
  • Strong understanding and experience with various marketing data metrics to drive informed decisions.
  • Expert in Word, PowerPoint, SharePoint, and other communication tools and platforms.

About Us:

TP-Link North America, Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. We are committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

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