Senior Manager, Global Retail Engagement and Marketing

2 weeks ago


Irvine, California, United States Razer Full time
Join the Razer Team

Razer is a leading gaming technology company that is revolutionizing the way people game. We are seeking a highly skilled and experienced Senior Manager, Global Retail Engagement and Marketing to join our team.

Key Responsibilities:
  • Develop and execute a global marketing strategy that aligns with regional and global gaming cultures while preserving the Razer brand's integrity.
  • Create and implement global marketing initiatives that enhance the Razer brand in our global retail store locations.
  • Work with marketing, product development, and eSports teams to design captivating in-store experiences and boost brand visibility.
  • Partner with senior leaders in marketing, eSports, product, and operations for seamless program execution.
  • Assist regional marketing managers in adapting global strategies to fit local market needs.
  • Enhance the retail environment by incorporating cutting-edge gaming technologies and trends.
  • Cultivate relationships with influencers and gaming communities to broaden Razer's impact.
  • Implement strategies to turn store visitors into active Razer community members, fostering brand loyalty.
  • Develop and track KPIs and community growth metrics, making data-driven adjustments to optimize program success.
  • Oversee the global marketing budget for retail programs, ensuring resource efficiency and alignment with financial objectives.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field with 8-10 years of relevant experience.
  • Proven experience in global marketing and retail management.
  • Strong understanding of gaming culture and trends.
  • Excellent collaboration and communication skills.
  • Ability to manage budgets and evaluate performance metrics.
  • Innovative mindset with a focus on customer engagement and community building.


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