Senior Manager, Global Retail Engagement and Marketing
2 weeks ago
Razer is a leading gaming technology company that is revolutionizing the way people game. We are seeking a highly skilled and experienced Senior Manager, Global Retail Engagement and Marketing to join our team.
Key Responsibilities:- Develop and execute a global marketing strategy that aligns with regional and global gaming cultures while preserving the Razer brand's integrity.
- Create and implement global marketing initiatives that enhance the Razer brand in our global retail store locations.
- Work with marketing, product development, and eSports teams to design captivating in-store experiences and boost brand visibility.
- Partner with senior leaders in marketing, eSports, product, and operations for seamless program execution.
- Assist regional marketing managers in adapting global strategies to fit local market needs.
- Enhance the retail environment by incorporating cutting-edge gaming technologies and trends.
- Cultivate relationships with influencers and gaming communities to broaden Razer's impact.
- Implement strategies to turn store visitors into active Razer community members, fostering brand loyalty.
- Develop and track KPIs and community growth metrics, making data-driven adjustments to optimize program success.
- Oversee the global marketing budget for retail programs, ensuring resource efficiency and alignment with financial objectives.
- Bachelor's degree in Marketing, Communications, Business, or a related field with 8-10 years of relevant experience.
- Proven experience in global marketing and retail management.
- Strong understanding of gaming culture and trends.
- Excellent collaboration and communication skills.
- Ability to manage budgets and evaluate performance metrics.
- Innovative mindset with a focus on customer engagement and community building.
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