Marketing Director
3 weeks ago
The Marketing Director will oversee all aspects of our company's marketing efforts. This includes developing strategic marketing plans aligned with business objectives, managing and executing marketing campaigns across multiple channels, and analyzing market trends and consumer insight to optimize strategies.
Key Responsibilities:
* Develop and implement comprehensive marketing strategies to create awareness of the company's business activities.
* Supervise the department and provide guidance and feedback to other marketing and sales support professionals.
* Produce ideas for promotional events or activities and manage/organize them efficiently.
* Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
* Monitor progress and submit performance reports.
* Conduct market research to keep abreast of trends and competitor's marketing movements.
* Control budgets and allocate resources amongst projects.
* Become the organization's agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.
* Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements:
* Proven experience as a Marketing Manager or similar role.
* Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
* Solid understanding of market research techniques, data analysis, and statistics methods.
* Strong analytical skills with the ability to interpret complex data sets.
* Thorough knowledge of strategic planning principles and marketing best practices.
* Proficient in MS Office and marketing software (e.g., SalesForce CRM) and other software systems (Asana, etc.) is necessary
* Familiarity with social media and web analytics (e.g., WebTrends).
* Excellent communication and people skills.
* Strong organizational and time-management abilities.
* Creativity and commercial awareness.
* Must be able to multitask and be prepared to manage a wide variety of responsibilities that can change daily.
* Detail-oriented with a focus on accuracy and efficiency.
Competencies:
* Ability to develop comprehensive marketing plans, set objectives, and define strategies.
* Skills in conducting market research, analyzing market trends, and understanding customer needs.
* Proficiency in digital marketing channels such as social media, email marketing and content marketing.
* Understanding of brand development, positioning, and maintaining brand consistency.
* Knowledge of product lifecycle, development, and management
* Strong verbal and written communication skills to effectively convey messages to different audiences.
* Ability to think creatively and develop innovative marketing campaigns.
* Strong interpersonal skills to build relationships with team members, stakeholders, and customers.
Minimum Requirements:
* Bachelor's degree in marketing, business, or a related field is required
* 3-5 years experience in sales operations, marketing, and administration support with a demonstrated ability to work directly with customer
* Must possess and maintain valid driver's license and any other endorsements necessary to legally operate vehicles used while assigned to this position
Work Environment:
The work environment is fast-paced and dynamic, with frequent exposure to moving mechanical parts and outdoor weather conditions. The role requires occasional travel and may involve working in a variety of settings, including offices, conference rooms, and outdoor locations.
Essential Physical Activities:
While performing the duties of this job, the employee will be required to stand, walk, and/or sit. Use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl, climb, balance, pull and/or lift heavy objects, talk or hear; see up close, see far away, and be able to lift up to 15 pounds at times.
Travel Required:
Minimum travel required
Additional Eligibility Requirements:
May be required to work overtime or alternative schedules based on project assignments.
Must be able to operate a computer and associated software programs.
Must be able to speak, read, and write the English language.
The information in this job description is intended to indicate the general nature and level or work performed by an employee in this position.
However, this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job.
Additionally, the employer reserves the right to edit or amend this job description at any time.
Equal Opportunity Employer:
Our company is committed to creating a diverse environment and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Our company is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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