Sales Account Executive III
3 weeks ago
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.
- Develops and implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business leaders and decision-makers.
- Makes sales calls on existing and prospective clients to promote the benefits of advertising with Nexstar Broadcasting.
- Maintains assigned accounts and develops new business opportunities.
- Prepares and delivers sales presentations to clients to showcase the value of advertising with Nexstar Broadcasting.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements that meet their business objectives.
- Performs other duties as assigned to support the growth of advertising revenue.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience, preferred.
- Minimum one year's experience in sales, preferably in the media field.
- Valid driver's license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers and telephones.
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