Marketing Director

4 weeks ago

Nashville, Tennessee, United States HCAOA Full time

Marketing Manager Job Description

The Marketing Manager is a key role within our organization, responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits.

The ideal candidate will have a strong understanding of marketing principles and be able to effectively communicate the company's vision and standards to both internal and external stakeholders.

Key Responsibilities:

  • Communicate effectively 1:1 and in group settings
  • Easily articulate the vision and standards
  • Keep team and referral sources informed
  • Communicate information on market share strategy to team
  • Generate new solutions to problems or suggest innovative improvements to current processes
  • Create promotional material as needed
  • Investigate competitive landscape and identify opportunities to gain market share
  • Pre-plan weekly sales activities
  • Categorize referral sources by profitability
  • Maintain up-to-date competitive files, charges and pay rates
  • Maintain all sales activity in the Customer Relationship Manager database
  • Maximize efficiency and cost effectiveness in daily activities
  • Tune in to the opinions, feelings and needs of people
  • Understand the impact of one's behavior on others and be patient and empathetic
  • Let others speak and actively listen to address specific needs
  • Build and maintain trusting relationships with all stakeholders
  • Build referral pipeline by nurturing genuine relationships
  • Exhibit friendliness, sense of humor, genuineness and a caring nature
  • Even when frustrated, treat people with respect
  • Be energized by developing and meeting annual sales goals
  • Establish new sales opportunities
  • Passionately strive to achieve positive results
  • Convey strong need to win
  • Have a reputation for not giving up
  • Continuously ask for the business
  • Leverage competitive environment to gain market share
  • Presents ideas and data, which outline new service opportunities and sales potential
  • Represent the agency in the community
  • Exhibit dynamism, enthusiasm, charisma, excitement and a positive 'can do' attitude
  • Participate in educational opportunities in healthcare
  • Coordinate sales activity with all office staff to ensure appropriate follow-up
  • Be highly knowledgeable in the agency service lines, service fees and client base
  • Propose services and institute contractual agreements with clients

Requirements:

  • High school graduate or equivalent with two years of business experience
  • Basic office and computer skills and organizational abilities
  • Excellent interpersonal relations abilities
  • Excellent telephone skills
  • Knowledge of common medical terminology
  • Able to work independently, demonstrating sound judgment
  • Read, write, speak and understand English as needed for the job
  • Be available as required for on-call duty outside of normal office hours

Working Conditions:

Professional office environment and in-home settings with regular sitting and considerable walking or standing requirements.

Benefits:

  • Competitive Pay
  • Company Car
  • Bonus Program
  • Health/Dental/Life Insurance
  • Paid Time Off
  • Advancement Opportunity

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