Marketing Director
4 weeks ago
At Advanced Behavioral Solutions, we are dedicated to transforming the lives of our patients through innovative mental health treatments. As a Marketing Manager, you will play a crucial role in driving growth and brand awareness for our services.
The Opportunity:
We are seeking a highly skilled Marketing Manager to develop and execute comprehensive marketing strategies that drive patient engagement and conversions. This individual will be responsible for managing and growing our social media presence, designing and implementing successful Google Ads campaigns, and networking with key stakeholders in the mental health space.
Key Responsibilities:
- Develop and execute marketing roadmaps to drive growth and brand awareness.
- Manage and grow our social media presence across Instagram, Facebook, TikTok, and LinkedIn.
- Design and implement successful Google Ads campaigns to increase patient engagement and drive conversions.
- Network with key stakeholders in the mental health space to foster partnerships and support community outreach.
- Plan and coordinate events that align with our mission to support mental wellness.
- Collaborate with the leadership team to ensure cohesive messaging across all channels.
- Market new features and products to existing customers and new audiences.
- Create and maintain strong alignment between our brand, value, and key messaging across all client touchpoints.
- Bachelor's Degree in Marketing, Communications, Business Administration, or other relevant academic discipline.
- 3+ years of marketing experience, with a focus on digital marketing and social media.
- Must be willing to travel as needed to support current and future locations.
- Proven experience in managing and growing social media channels.
- Demonstrated success in running both organic and paid social media campaigns.
- 3+ years of experience in graphic design, with the ability to create compelling visuals for various platforms.
- Expertise in Google Ads with a track record of driving successful campaigns.
- Ability to develop and present actionable data based off of existing and future Marketing Campaigns.
- Experience in networking and event planning within the healthcare or mental health industry.
- Willingness to travel between our NYC, Westchester, and Long Island locations as needed.
- Strong graphic design skills (Adobe Creative Suite or equivalent).
- Excellent communication, organizational, and project management skills.
- Ability to work independently while collaborating with cross-functional teams.
- Expertise in both B2C and B2B marketing strategies, campaigns and activities in high end retail healthcare service.
- Excellent creative judgment and proven brand stewardship.
- Comfort with ambiguity and a fast-paced, dynamic culture.
At Advanced Behavioral Solutions, we are committed to transforming the lives of our patients. As part of our team, you will have the opportunity to work in a compassionate environment that values innovation, mental health advocacy, and community engagement.
EOE STATEMENT
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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