Data-Driven Marketing Strategist

2 weeks ago

Knoxville, Tennessee, United States CRG Full time
Job Title: Data-Driven Marketing Manager

At CRG, we are seeking a highly skilled Data-Driven Marketing Manager to lead our personalized marketing initiatives. This role involves executing data-driven, scalable strategies that align with our content plan to deliver exceptional consumer interactions.

Key Responsibilities:

  • Develop end-to-end consumer segmentation and journey mapping strategy, including learning agendas and testing of creative, messaging, offers, content, and product personalization.
  • Reach new and existing consumers with relevant messaging at key moments in time.
  • Partner with business leads across the company to develop omni-channel communication plans and testing strategies.
  • Develop and execute audience acquisition and retention strategies to drive consumer growth and engagement.
  • Implement and manage marketing campaigns across various channels to reach and engage target audiences.
  • Own audience identification and opportunity analysis to develop targeting strategies that drive both short and long-term business KPIs.
  • Connect first, second, and third-party data to translate audience attributes into look-a-like segments across multiple channels and platforms.
  • Utilize data-driven consumer insights and market research to identify target audience segments, refine personas, and optimize content strategy.
  • Work closely with the Business Analytics team to improve user experience and leverage analytics to measure and optimize media engagement.
  • Identify opportunities for optimization along the customer journey to drive omni-channel consumer experiences and improved conversions.
  • Analyze data to ensure strategies are aligned with goals and objectives and are delivering the most consumer and business value.
  • Leverage the latest data trends and cutting-edge technology across the marketing ecosystem to develop segmentation and high-value audience identification.
  • Work closely with the Information Systems, Technology, and/or agency teams to implement MarTech and AdTech capabilities across the enterprise.
  • Leverage machine learning and artificial intelligence to implement personalization concepts.
  • Exhibit an innovative mindset and willingness to test new approaches, tools, and technology.
  • Collaborate with cross-functional internal teams and business stakeholders as well as external agencies and vendors to launch personalization programs.
  • Lead cross-functional teams across the enterprise to determine business requirements and write user stories for personalized consumer experiences.
  • Partner with brand teams on communication strategies that deliver the right message to the right consumer at the right time.
  • Collaborate with data and technology partners to turn ideas into scalable solutions.
  • Develop leadership-level presentations and reports to give visibility to recent accomplishments and showcase results.

Qualifications:

  • Bachelor of Arts or Science required.
  • MBA or Graduate Degree preferred.
  • 8-10 years of total experience.
  • Approximately 4-8+ years of experience in media measurement, audience analytics, targeting, and/or personalization strategies.

Preferred Qualifications:

  • Proficient in working with Customer Data Platforms (CDP), Data Management Platforms (DMP), and Customer Relationship Management (CRM) systems.
  • Skilled in using Content Management Systems (CMS), Digital Asset Management (DAM) systems, and/or Dynamic Creative Optimization (DCO) tools.
  • Experienced in implementing personalization strategies, A/B testing, and decisioning tools like Pega, Adobe Target, Optimizely, Google Optimize, VWO, Evergage, and similar platforms.
  • Knowledgeable in first, second, and third-party data strategies.
  • Experienced in developing and executing multicultural marketing strategies.
  • Background in the food consumer packaged goods (CPG) industry.
  • Experience with digital retail and e-commerce platforms.
  • Familiar with communication, marketing, and advertising fundamentals.
  • Competent in navigating and utilizing marketing technology stacks (MarTech).
  • Capable of motivating cross-functional teams and influencing a wide range of stakeholders and partners.
  • Adept at conducting A/B and multivariate testing to optimize performance.
  • Experience in leveraging machine learning and artificial intelligence in marketing initiatives.
  • Skilled in managing relationships with agencies and vendors.

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