Digital Content Specialist

4 days ago

Norfolk, Virginia, United States Ironclad Defense Works Full time
Job Title: Social Media/Digital Production Specialist

We are seeking a highly skilled and creative Digital Content Specialist to join our team at Ironclad Defense Works. As a key member of our Communications Branch, you will play a pivotal role in shaping and executing our digital communication strategies.

Key Responsibilities:
  • Digital Content Creation: Develop and manage compelling digital content, including images, graphics, videos, and animations, to enhance our online presence.
  • Social Media Campaign Execution: Plan and execute creative and targeted social media campaigns in alignment with our communication objectives, utilizing data and analytics to optimize performance and engagement.
  • Brand Consistency & Messaging: Ensure all digital content adheres to our established communication guidelines, maintaining brand consistency across all platforms while effectively conveying our mission and values to both internal and external audiences.
  • Multimedia Production: Lead the production of multimedia content, including video clips, infographics, and audio-visual materials, to support public relations, strategic communications, and stakeholder engagement efforts.
  • Cross-Departmental Collaboration: Work closely with our Public Affairs, Communications, and Digital Media teams to align content with key messaging and strategic priorities.
  • Content Performance Analysis: Track and analyze content performance metrics to assess effectiveness, engagement, and reach, providing data-driven recommendations to improve future campaigns and content delivery.
  • Stakeholder Engagement & Support: Act as a liaison with internal departments and external partners, supporting broader public relations campaigns and ensuring alignment with overall strategic objectives.
  • Crisis Communications: Support real-time communication efforts, including crisis communications, by quickly producing and disseminating appropriate digital content that addresses immediate needs and public concerns.
  • Emerging Platforms: Monitor trends and identify opportunities for expanding our digital footprint onto emerging platforms and new media channels.
Qualifications:
  • Educational Background: Bachelor's degree in communications, digital media, marketing, public relations, or a related field is required. A master's degree in a relevant field is preferred.
  • Experience: At least 3-5 years of experience in social media management, content creation, or digital communications, preferably within a multinational, governmental, or defense-related organization. Experience working within NATO or another international defense alliance is highly desirable.
  • Technical Proficiency: Expertise in using digital media production tools such as Adobe Creative Suite or other industry-standard multimedia software. Experience with social media analytics tools such as Hootsuite, Sprout Social, or Google Analytics.
  • Multimedia Production Skills: Proven experience in multimedia production, including video editing, graphic design, and visual storytelling. Familiarity with best practices for optimizing content for different social platforms.
  • Social Media Expertise: Deep understanding of the role social media plays in strategic communication and public engagement, including experience managing accounts with large international audiences.
  • Strategic Thinking: Ability to develop and execute long-term digital strategies that are aligned with organizational goals, while also remaining flexible to adapt to real-time changes and crisis situations.
  • Communication & Collaboration: Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders from diverse backgrounds.
  • Clearance Requirement: Active Secret security clearance.
  • Cultural Awareness: Understanding of NATO's mission, culture, and the defense landscape, with the ability to communicate complex issues to diverse audiences in a clear and engaging manner.

We are an equal opportunities employer and welcome applications from diverse candidates.

Please submit your application, including your resume and a cover letter, to [insert contact information].

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