Social Media Marketing Specialist

7 days ago


Norfolk, Virginia, United States VisitNorfolk Full time
Job Title: Social Media Specialist

Are you passionate about creating engaging content and promoting vibrant city experiences? We're seeking a skilled Social Media Specialist to join our Marketing & Communications team at VisitNorfolk.

Key Responsibilities:
  • Develop and implement social media strategies to promote Norfolk's unique experiences and attractions.
  • Collaborate with the Digital Content Manager to create and curate high-quality content for social media platforms.
  • Monitor and engage with followers on Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and more.
  • Stay updated on social media trends and algorithm changes to ensure our content remains relevant and effective.
  • Support the Communications Manager by collecting information on local attractions, restaurants, and visitor amenities for media inquiries.
  • Manage and organize an image inventory on Crowdriff for use in PR, marketing, and social media campaigns.
  • Assist with writing, editing, proofreading, and researching PR pitches, press releases, blog articles, and marketing documents.
  • Help prepare marketing and communication reports.
  • Represent VisitNorfolk in a positive and professional manner in all interactions.
Qualifications:
  • Associate or bachelor's degree preferred, or equivalent experience in marketing, PR, or communications.
  • 1 year of related experience.
  • Strong writing, social media, and organizational skills.
Benefits:
  • Comprehensive Health, Dental, and Vision plans
  • 401(k) retirement plan with company matching
  • Flexible Spending Account options
  • Voluntary Benefits options

In addition to our optional benefits, all full-time employees enjoy:

  • Generous PTO banks (starting with 23 days earned in the 1st year), 14 paid holidays, and flexible scheduling options all lend to a work/life balance
  • Company paid-for training opportunities and certifications
  • Hybrid work options
  • Paid parking
  • Company sponsored short-term, long-term, and life insurance
  • Engaging company events such as team building activities, annual family Tides game, end of year celebration, and quarterly Adopt a Spot cleanups
  • Numerous opportunities to explore and enjoy all that Norfolk has to offer


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