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Senior Manager- Growth Strategy
3 months ago
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small business to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex
The Senior Manager – Blueprint Growth Strategy is responsible for managing all tactical aspects of Blueprint acquisition reporting, forecasting, and investment optimization. This is a high visibility role that will work cross-functionally to prepare and QA results readouts and critical deliverables to GIO, Finance, and the Marketing leadership team. This role partners directly with Blueprint channel owners to drive forward the R&O process, unfunded submissions, and annual bottoms up planning to ensure execution consistency across channels.
Key Responsibilities
Reporting – Develop & maintain Beyond the Card reporting, monthly marketing reviews with product, marketing, and cross-functional partners, quarterly results reviews with leadership, etc. collaborating closely with GCS Marketing Finance and GIO to ensure financial accuracy and data integrity.Forecasting & Investment Optimization – Lead Beyond the Card forecasting and planning, unfunded requests, cost-benefit analyses, etc. partnering closely with GCS Marketing Finance and GIO. Insights & Analysis – Inform an analytical POV on Beyond the Card acquisition by incorporating external and internal landscape into our cohesive cardmember + all audience marketing channel strategy by collaborating closely with Product Marketing, Amex Insights, AIM, Product Analytics, and People Based Marketing to inform growth opportunities, analytics deep dives, and quality targeting. Minimum Qualifications4+ years of experience in some combination of marketing strategy, analytics, finance, product development, or management consulting.Strong technical foundation with ability to conduct campaign analysis and synthesize data to assess the performance of marketing initiatives Exceptional communication and presentation skills with proven ability to message effectively across levels and tailor complex messages to executive audiences. Ability to break down complex problems in simple ways and tell a story with data.Track-record of developing reports from scratch to provide insight to current trends and deliver accurate and complete snapshots of the businessTrack-record of successfully supporting strategic initiatives, including the development of business cases. Software application skills – advanced in Excel and Power Point. Bachelor's degree required.Preferred QualificationsExperience building financial and statistical models for forecasting and budget planningExperience with Google Analytics, Adobe Analytics, SQL and data visualization platforms (Tableau, Power BI etc)People leadership experience a plusMaster's degree a plus. Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.