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Account Director
2 months ago
We are seeking a highly skilled and experienced Account Director to join our team at Adlucent. As an Account Director, you will be responsible for leading a team of account managers and overseeing multiple client accounts. Your primary goal will be to ensure our client relationships are prosperous and to have a good pulse on strengths, risks, opportunities, and threats.
Key Responsibilities- Client Relationship Ownership: Serve as the main point of contact between the agency and the client, building and maintaining strong relationships.
- Strategic Partnership: Provide strategic marketing advice to clients, understanding their business objectives and translating these into digital marketing strategies.
- Account Expansion: Look for opportunities to grow existing client accounts through additional services and offerings.
- Account Oversight: Work closely with clients to understand and define their key business objectives and translate them into measurable goals.
- KPI Monitoring: Regularly track KPIs to ensure campaigns are aligned with client objectives.
- Proactive Management: Identify any potential risks or issues that could impact account performance or client satisfaction and take immediate corrective action.
- Team Leadership: Oversee and direct the work of account supervisors, account managers, and other team members.
- Talent Development: Foster the growth of team members through mentorship and coaching.
- Team Assignments: Ensure the right team members are allocated to specific tasks and projects, maximizing efficiency and utilization.
- 5+ years account or management experience in paid search advertising with million-dollar-plus annual budgets.
- Extensive experience with search, shopping ads, and PMAX campaigns, display, and video.
- Experience with feed management, local inventory ads, PMAX local, and offline conversion data such as store visits and store sales.
- Proven people manager skills developing employees and optimizing organizational effectiveness, including a minimum of five years building and leading teams.
- Experience managing client relationships with an aptitude for growing a book of business and forecasting financials.
- Strong communication and presentation skills, able to clearly and effectively articulate business and marketing strategies.
- Ability to draw critical analysis from data and make specific recommendations.
- Experience managing and developing career growth of direct/indirect reports.
- Experience setting the strategic direction of complex digital advertising campaigns (retail vertical preferred).
- Ability to effectively communicate with clients via email, phone, video conference, and/or on-site as needed.
- Technical understanding of digital performance marketing including tracking and attribution methods.
- Strong organizational, communication, and project management skills, including balancing competing priorities and trade-offs.
- Proficiency with Microsoft Excel, PowerPoint, Word & Google Docs, Google Sheets, and Google Slides.
- Google Certification (Fundamentals), Analytics, and Google Ads Certification.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep SearchTM, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes.
Our mission is to inspire the problem-solvers of tomorrow to reimagine client outcomes. Our vision is to lead the industry evolution toward always-relevant marketing.
We value empathy, innovation, and teamwork. We are a remote-forward digital performance marketing agency headquartered in Austin, TX.
We offer a competitive salary, comprehensive full-time benefits, 401(k) with company match, training and career development, generous paid time-off, and flexible schedules.
