Digital Marketing Strategist
3 weeks ago
Digital Marketing Strategist
About the RoleThis position is responsible for promoting IEEE Educational Activities (EA) products and programs to various audiences. The Digital Marketing Strategist will manage content and campaigns that generate revenue and leads, while communicating information through multiple mediums about EA programs and products.
Key Responsibilities- Content Creation and Management: Develops and executes strategic product and program marketing plans in coordination with the marketing team. Builds and manages a rich content strategy and editorial calendar with sharable content for specific platforms and networks that attracts a qualified audience to our owned properties.
- Social Media Management: Serves as EA's online community manager on social platforms like Facebook, Twitter, LinkedIn, and others. Monitors and engages in relevant discussions about our organization, topics, and industry both with existing and new audiences.
- Marketing Collateral and Content: Writes and proofreads marketing collateral and content for various audiences and mediums to support and increase product sales and program adoption.
- Product Information and Messaging: Works with the product management team to keep product information current and ensure messaging is targeted for all markets as products evolve.
- Bachelor's degree or equivalent experience in Marketing, Communications, English, or equivalent experience required.
- 2-4 years related work experience in digital marketing and/or communications with proven experience in lead generation, digital communications, and analytics reporting required.
- Google Adwords experience required.
- Social media marketing experience required.
- SEO/SEM experience preferred.
$80,000 - $110,000 per year based on experience.
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