Marketing Associate

3 days ago

Piscataway, United States FOCO Full time

About Us:

Team Beans/Forever Collectibles, LLC (FOCO) is a worldwide leading manufacturer of sports and entertainment merchandise, including products ranging from collectibles and novelty items to promotional memorabilia. With all the major sports licenses at our fingertips, along with a powerful infrastructure and broad variety of products, our company is reaching new heights every day. The success of FOCO’s expansion is directly related to our ability to bring fresh designs and manufacturing techniques to categories in need of innovation. We are constantly searching for dedicated and driven professionals to join and help grow our team


About the Job:

We are seeking a highly motivated and skilled Marketing Associate - Paid Search, Growth Marketing that is focused on paid media to manage and optimize FOCO's digital marketing efforts. The Digital Marketing Specialist - Paid Search, Growth Marketing will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).


As Paid Media specialist you will be responsible for implementing FOCO’s Paid Media activity across all English-speaking regions (US, UK, CA). You will be required to hit traffic, revenue and ROI targets within the budget assigned. You will ensure efficiency of spend, top quality work and Paid Media best practice whilst setting a benchmark for Paid Media at FOCO. Frequent analysis of performance data is required to inform optimization on the accounts and to inform the senior team on how Paid Media, English speaking regions specifically, are contributing to the overall business growth.


You’re Excited About This Opportunity Because You Will…


  • Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Search (Google, Microsoft), Marketplace Search (Amazon, Walmart, eBay), and Shopping
  • Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Direct and manage agencies to achieve goals and ROI targets
  • Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementally tests, and bidding algo tests
  • Test new channel/product features to identify incremental audiences and inventory for accelerating growth
  • Work closely with other teams and stakeholders to ensure goals are met


Paid Media Responsibilities


  • Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
  • Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
  • Create effective search ad copy
  • Manage budgets and bids to maximize ROI and achieve performance targets
  • Track and analyze campaign performance data to identify areas for optimization and improvement
  • Create and present regular performance reports to stakeholders
  • Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.


SEO Responsibilities


  • Develop and implement SEO strategies to improve organic search rankings and increase website traffic
  • Conduct keyword research and analysis to identify high-potential search terms
  • Optimize website content and structure to improve visibility and relevancy
  • Monitor and analyze website analytics data to identify areas for improvement and track progress
  • Setup and monitor local directories and Google Business accounts
  • Stay up-to-date with the latest SEO trends and algorithm updates



Requirements


You’re a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront fandom. Also, you probably love watching your favorite sport team


  • Experience with organic and paid search marketing channels
  • A BA/BS degree and 4+ years of related search performance marketing
  • Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house
  • Experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Amazon Ads, Walmart Ads
  • Experience with tools such as SEO tools such as SEMrush, Google Search Console, and Google Business
  • You have deep familiarity with CPA, CPC, CVR, and LTV.
  • You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
  • You have an outstanding ability to think creatively, identify and resolve problems.
  • You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Experience with Web & App Tracking/Attribution (preferred)
  • Knowledge of SQL, Python or other data processing scripts (preferred)
  • Experience working on multi-sided marketplace businesses (preferred)


Bonus Points:

  • Agency experience
  • Google Ad, Google Analytics Certified
  • Facebook Blueprint certified
  • Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
  • Knowledge and understanding of the hospitality and travel industry


What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work in a vibrant, sports-focused environment.
  • Climate Controlled office setting.
  • Career growth and development opportunities.
  • Employee discounts on our products.
  • A supportive team culture that values collaboration and innovation.


Tryouts are open at FOCO Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

  • Marketing Manager Robotics and Automation Society

    3 weeks ago

    Piscataway, New Jersey, United States Institute of Electrical and Electronics Engineers Full time

    Job SummaryThe Institute of Electrical and Electronics Engineers (IEEE) is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing strategies that support and promote IEEE Robotics and Automation Society (RAS) products and services. This role will also involve overseeing...

  • Marketing Associate

    1 week ago

    Piscataway, NJ, United States FOCO Full time

    About Us:Team Beans/Forever Collectibles, LLC (FOCO) is a worldwide leading manufacturer of sports and entertainment merchandise, including products ranging from collectibles and novelty items to promotional memorabilia. With all the major sports licenses at our fingertips, along with a powerful infrastructure and broad variety of products, our company is...

  • Branch Sales Associate

    1 month ago

    Piscataway, United States Watsco Full time

    Job DescriptionWe currently have an exciting opportunity for aBranch Sales (Counter) Associatein our Piscataway, NJ location.Position: Full time, day shift opportunity with great benefit optionsSales Center Associates are responsible for delivering quality customer service while maintaining a store the is clean, safe, and stocked with the products our...

  • Sales Associate

    4 weeks ago

    Piscataway, New Jersey, United States Watsco Full time

    Job DescriptionWe are seeking a highly motivated and customer-focused Sales Associate to join our team at Carrier Enterprise (CE). As a Sales Associate, you will play a critical role in delivering exceptional customer service and driving sales growth in our Piscataway, NJ location.Key Responsibilities:Provide superior customer service by executing CE's A6...

  • Associate Fragrance Development Manager

    6 days ago

    Piscataway, United States SOZIO Full time

    CompanyFounded in 1758 in Grasse in the South of France, Maison Sozio is one of the pioneers in fine French perfumery.The history of the Maison Sozio goes back to one of the very first families of perfumers in Grasse, having been at the origin of the community of glove-makers and perfumers.With the integration of Synarome in 2021, Sozio ties back to its...

  • Branch Sales Associate

    2 months ago

    Piscataway, United States Watsco Full time

    Job Description We currently have an exciting opportunity for aBranch Sales (Counter) Associatein our Piscataway, NJ location. Position: Full time, day shift opportunity with great benefit options Sales Center Associates are responsible for delivering quality customer service while maintaining a store the is clean, safe, and stocked with the products our...

  • Life Science Business Development Manager

    4 weeks ago

    Piscataway, New Jersey, United States HORIBA Group Full time

    Job SummaryThe HORIBA Group is seeking a highly skilled Life Science Business Development Manager to lead our North American strategic life science activities. This role will focus on developing and managing partnerships with key opinion leaders, associations, and consortia to support strategy development, execution, and value proposition testing.Key...

  • Life Science Business Development Manager

    3 weeks ago

    Piscataway, New Jersey, United States Horiba Instruments Full time

    Job DescriptionHORIBA Instruments is seeking a highly skilled Life Science Business Development Manager to join our team. As a key member of our organization, you will be responsible for developing and managing the North American strategic Life Science activities of HORIBA, with a primary focus on the pharmaceutical industry.The ideal candidate will have a...

  • AEM Solutions Architect

    4 weeks ago

    Piscataway, New Jersey, United States JobRialto Full time

    Job Summary:JobRialto is seeking a highly skilled AEM Architect to provide architectural services for integrated and high-performing Adobe Experience Manager solutions. The ideal candidate will have a strong background in designing AEM solutions, with expertise in Adobe CQ, Digital Marketing Suite, and associated technologies such as Sling, OSGI, Felix,...

  • Engagement Specialist

    3 weeks ago

    Piscataway, United States Rutgers University Full time

    Posting Summary Rutgers, The State University of New Jersey is seeking an Engagement Specialist for the The Institute for the Study of Employee Ownership and Profit Sharing at the School of Management and Labor Relations to support its marketing and communications strategy. Among the key duties of the position are the following: Develops and...

  • Product Specialist, BotX

    3 weeks ago

    Piscataway, New Jersey, United States Airgas Full time

    Job SummaryWe are seeking a highly skilled Product Specialist to join our team at Airgas. As a Product Specialist, you will be responsible for supporting the sales, integration, service, and associate training activities related to the BotX cobot welder product offering.Key ResponsibilitiesMaintain a safe working environment by following Airgas/Red-D-Arc's...

  • Licensed Real Estate Agent – Buyer and Seller Leads Available

    2 weeks ago

    Piscataway, United States Weichert, Realtors Full time

    Weichert Direct, an internal Lead Generation company, sources real estate leads and distributes these to a select number of Weichert Lead Specialists (real estate professionals) with demonstrated closing skills. We are looking for a select number of Real Estate Professionals who have successfully worked in the Edison, NJ markets. Candidates must be...

  • Product Specialist, BotX

    1 week ago

    Piscataway, United States Airgas Full time

    R10055447 Product Specialist, BotX (Open) Location: Piscataway, NJ (RDA) - Welding equipment rentalDetroit, MI (RDA) - Welding equipment rental How will you CONTRIBUTE and GROW? Under the direction of the VP - Automation, the incumbent will support the company's sales, integration, service and associate training activities and special projects related to...

  • Mechanical Test Engineer

    4 weeks ago

    Piscataway, New Jersey, United States American Standard Full time

    About UsWe are a leading manufacturer of innovative water and housing technology solutions, with a commitment to making better homes a reality for everyone, everywhere. Our portfolio of world-class brands, including American Standard, GROHE, and TOSTEM, touches the lives of over a billion people daily, transforming houses into homes.Our inclusive and...

  • Independent Optometrist

    4 weeks ago

    Piscataway, New Jersey, United States Walmart Full time

    Launch Your Optometry Practice in Walmart StoresAs an Independent Optometrist, you will take a leading role in patient care with respect to eye and vision care as well as general health and well-being.Autonomy and FlexibilityEstablish your days of practiceEstablish your hours of operationControl your patient scheduleSet your fee scheduleKeep 100% of...

  • Product Specialist, BotX

    1 week ago

    Piscataway, United States Airgas Full time

    R10055447 Product Specialist, BotX (Open) Location: Piscataway, NJ (RDA) - Welding equipment rentalDetroit, MI (RDA) - Welding equipment rental How will you CONTRIBUTE and GROW? Under the direction of the VP - Automation, the incumbent will support the company's sales, integration, service and associate training activities and special projects related to...

  • AEM Architect

    4 weeks ago

    Piscataway, New Jersey, United States Compunnel Inc. Full time

    Compunnel Inc. Job DescriptionJob Title: AEM ArchitectJob Summary:We are seeking a highly skilled AEM Architect to join our team at Compunnel Inc. The ideal candidate will have a strong background in designing and implementing Enterprise Content Management solutions using Adobe Experience Manager (AEM).Key Responsibilities:Design and implement AEM solutions...

  • AEM Solutions Architect

    3 weeks ago

    Piscataway, New Jersey, United States Compunnel Inc. Full time

    Job Title: AEM Solutions ArchitectAbout the Role:We are seeking an experienced AEM Solutions Architect to join our team at Compunnel Inc. As an AEM Solutions Architect, you will be responsible for designing and implementing enterprise content management solutions using Adobe Experience Manager (AEM).Key Responsibilities:Design and implement AEM solutions for...

  • AEM Solutions Architect

    2 weeks ago

    Piscataway, New Jersey, United States Compunnel Full time

    About the Role:We are looking for a highly skilled AEM Architect to join our team at Compunnel. As a key member of our team, you will be responsible for providing architecture services for highly integrated and high-performing AEM solutions. Your expertise in designing solutions where AEM is the key component will be essential in helping us deliver...

  • AEM Architect

    1 month ago

    Piscataway, United States Compunnel Inc. Full time

    Skills:Experience in Content Management Systems in general with 12+ years have experience of designing solutions where AEM is the key component.Strong working knowledge of AEM/Adobe CQ/Digital Marketing Suite.Experience in Adobe Managed Services to AEM as a Cloud Service (AEMaaCS)Experience in designing modules and components and end-to-end implementations...