Digital Marketing Strategist

2 weeks ago


New Bern, North Carolina, United States Häfele GmbH & Co KG Full time
Job Title: Digital Marketing Specialist

Häfele America is a global leader in the sales, distribution and manufacturing of lighting and hardware in support of the kitchen, closet and furniture industries. We have recently celebrated our 100-year anniversary, including 50 -years in the U.S., and we are excited to build our growing marketing team.

About the Role

We are seeking a talented and committed person to grow with our team in the role of digital marketing specialist. As part of this growth, you will be responsible for support and execution of our digital marketing strategies in collaboration with our marketing, sales and product management teams.

Key Responsibilities
  • Drive Digital Growth: Manage the execution of marketing plans to drive qualified customers and prospects to our website for engagement and converted purchase.
  • Lead Sales Initiatives: Leverage your experience as a digital marketer to effectively execute multi-channel efforts to drive increased overall sales volume through our overall digital presence.
  • Align with Corporate Goals: Align to the vision and strategy for achieving corporate sales and conversion goals.
  • Coordinate Digital Efforts: Coordinate digital marketing efforts designed to grow business, increase customer engagement, and promote new product launch efforts.
  • Measure and Optimize: Effectively track and measure digital program effectiveness to test, learn and optimize marketing and sales efforts going forward.
Requirements
  • Minimum 2-5 years experience in a digital marketing or digital agency role with responsibility for marketing results. Proven ability to drive sales.
  • Experience with digital marketing strategy and development.
  • Experience working with common analytic tools and digital marketing platforms.
  • Bachelor's Degree in Marketing or a related field.


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