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Digital Marketing Strategist

1 month ago

St Pete Beach, Florida, United States Sherman Associates Full time
Job Description

The Hotel Zamora, a luxurious boutique hotel located in St. Pete Beach, FL, is seeking an experienced Digital Marketing Coordinator. With stunning views overlooking the Intercoastal Waterway and Gulf of Mexico, the Hotel Zamora provides a unique retreat for its guests. Our commitment to people and our vision for the future, combined with our history of success spanning decades, makes Sherman Associates who we are today.

Key Responsibilities
  • Develop and execute digital marketing strategies to drive hotel bookings and revenue.
  • Manage and maintain the hotel's website and social media channels, ensuring consistent branding and messaging.
  • Collaborate with hotel management, vendors, and onsite Sales teams to lead hotel digital media operations.
  • Monitor and respond to online reviews and engagements, maintaining a positive online reputation.
  • Evaluate and determine new ways to lead the market in social conversations.
  • Develop content calendars that align with strategy and contribute towards established goals.
  • Provide regular performance reports and analytics to stakeholders.
  • Support Sales Department to identify new contacts, develop sales leads, and respond to sales opportunities to maximize revenue.
Requirements
  • Bachelor's degree in Marketing, Communications, Sales, or related field preferred.
  • Experience with multiple social media platforms and hospitality setting preferred.
  • Strong work ethic and positive attitude.
  • Ability to work independently, prioritize, and manage multiple tasks under tight deadlines.
  • Detail-oriented, with strong organizational, problem-solving, and administrative skills.
  • Willing to learn and be open to suggestions/ideas to improve productivity and efficiency.
  • Committed to providing superior work product.
  • Excellent verbal, written, and presentation skills.
  • Ability to exercise judgment and suggest creative approaches to new issues.
  • Possesses initiative and thrives in a fast-paced work environment.
  • Is team-oriented and flexible in assuming new responsibilities as they arise.
  • Proficient in Microsoft Excel, Word, and Outlook.
  • A passion for the mission, vision, and values of Sherman Associates.
Work Environment
  • This job operates in a professional office environment.
  • This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
  • Exposed to ambient room temperatures, lighting, and traditional office equipment found in a typical office environment; quiet to moderate noise level.
Physical Requirements
  • Must be able to sit or stand at a desk or other areas of the property throughout the day based on business needs.
  • Must have the ability to move around freely throughout the property and office, and necessity varies from day to day.
  • Must be able to exert well-paced ability to reach other departments of the hotel in a timely manner.
  • Must be able to lift up to 25-30 lbs. occasionally.
  • Requires grasping, writing, sitting or standing, moving about freely, repetitive motions, bending, and communicating effectively.
Benefits
  • Low Deductible Health Insurance Plans.
  • Fully paid short-term disability.
  • Fully paid life insurance.
  • Additional Supplemental Insurance Policies including:
    • Voluntary Accident & Critical Illness.
    • Hospital Indemnity.
    • Long-Term Disability.
  • Pet insurance.
  • Fully paid employee assistance program.
  • Fully vested 401k company match program.
  • 9 Paid holidays and competitive PTO program (starting at 15 days annualized).
  • Starbucks and Hotel discounts.
  • Charitable giving strategy with corporate match.