Marketing Director

4 weeks ago

Eagle Pass, Texas, United States Kickapoo Lucky Eagle Casino Full time
Marketing Director Job Description

At Kickapoo Lucky Eagle Casino, we are seeking a highly skilled Marketing Director to oversee the development and execution of our marketing strategies. The ideal candidate will have a proven track record of success in casino marketing, with a strong understanding of player development and customer retention.

Key Responsibilities:
  • Develop and execute marketing strategies to drive player development and customer retention
  • Collaborate with the Director of Marketing to develop promotions and marketing department strategy
  • Ensure compliance with applicable Tribal, Federal, and other laws and gaming regulations
  • Market to predetermined active and inactive guests to further develop brand loyalty and visitation to the casino
  • Maintain familiarity with all current and upcoming special events, promotions, entertainment, and all casino facilities
  • Develop, maintain, and analyze database for opportunities and productivity
  • Track operational performance, ROI, and revenue goals of the Casino Host Program
  • Coordinate with the Marketing team to develop print, media, and special events strategies
  • Develop promotions and creative marketing programs targeted at hosted and VIP players
  • Create player development objectives, strategies, and tactics in coordination with the Director of Marketing
  • Clearly communicate programs/services to host and marketing teams
  • Manage departmental team members to be active in communicating and relationship building efforts
  • Identify and implement strategies for targeted direct marketing to non-paragon customers
  • Assist in the creation, development, and implementation of an effective strategy designed to maximize profitability
  • Facilitate the flow of information throughout the Marketing Department
  • Review operations and make recommendations to Director of Marketing
  • Participate in budgeting process for property, as well as specific projects
  • Coordinate with all external marketing resources
  • Manage and maintain security of confidential information entrusted to position
  • Attend and satisfactorily complete all required training as assigned

Requirements:
  • Bachelor's degree preferred
  • At least five (5) years of experience in casino marketing
  • At least three (3) years of experience developing and executing marketing promotions and direct mail strategies
  • Experience performing pro- and post-forma marketing analysis
  • Ability to utilize budget, financial and vendor management strategies and techniques
  • Proven experience utilizing marketing and player development strategies
  • Ability to solve problems with strong analytical skills and ability to translate data to provide decisions
  • Strong communication skills in English both written and oral
  • Spanish or other language skills a plus
  • Ability to work independently with minimal supervision
  • Must possess a positive attitude with strong organizational and leadership qualities
  • Ability to add, subtract, multiply, and divide in all units of measure
  • Ability to define problems, collect data, establish facts, and draw conclusions
  • Ability to understand complex instructions and material
  • Ability to work effectively with individuals, and demonstrate leadership and team building skills with empathy and enthusiasm
  • The team member must be able to communicate effectively in person, or using telecommunications equipment
  • The team member must have the hand-eye coordination, and manual dexterity to operate a keyboard, touch-screen display, telephone, and calculator

Work Environment:
  • Normal office setting and casino floor
  • Frequent walking and standing in a smoke filled environment, and frequent contact with the general public
  • Extended hours and irregular shifts may be required including nights, weekends, and holidays
  • May be exposed to the risks associated in attempting to resolve issues with difficult guests and irate team members

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