Senior Product Marketing Manager

3 weeks ago

MA United States ServiceNow Full time
About ServiceNow

At ServiceNow, we're revolutionizing the way organizations work. Our technology empowers companies to deliver exceptional customer experiences, drive business agility, and improve operational efficiency. We're a team of innovators, thinkers, and doers who share a passion for making a meaningful impact.

Job Summary

We're seeking a seasoned Product Marketing Manager to join our Customer Workflows team. As a key member of our product marketing organization, you'll be responsible for driving key elements of our GTM strategy, product launches, and sales enablement content. Your expertise will help us deliver compelling messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales, and Order Management.

Key Responsibilities
  • Develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales, and Order Management.
  • Coordinate and execute product launches, including messaging and positioning, internal communications, and field/event marketing.
  • Collaborate with sales, product management, campaigns, and other teams to develop killer product marketing content to support our GTM strategy.
  • Develop content such as case studies, videos, ebooks, infographics, and blog posts.
  • Help support and manage key conferences and 3rd party events, including speaker selection, content reviewers, messaging support, and related event staff management.
  • Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
  • Help develop and deliver sales content to improve funnel and sales performance.
Requirements
  • 8+ years in enterprise software Product Marketing or equivalent.
  • Familiarity with customer service, sales, and order management, CRM, and related enterprise solutions.
  • Strong persona-based messaging and storytelling experience.
  • Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Very strong written and oral communication skills.
  • Experience presenting to enterprise executives in digital and in-person events.
  • Bachelor's degree or equivalent experience.
  • Must be comfortable with social media and community participation.
  • Up to 10% travel to support sales efforts and industry events.
About ServiceNow

ServiceNow is an Equal Employment Opportunity Employer. We're committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote, and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [insert contact email] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

From Fortune Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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