Product Marketing Manager

2 days ago

TX United States Catalyst Corporate FCU Full time
Product Marketing Manager

Catalyst Corporate Federal Credit Union is seeking a highly skilled Product Marketing Manager to lead the alignment of marketing activities and sales tactics. As a senior marketing strategy position, you will serve as the primary liaison between marketing and sales, developing the go-to-market plan for Catalyst solutions and delivering a steady stream of qualified sales leads.

The Role

As an expert on Catalyst products and solutions, you will articulate the key benefits and selling points of the company's various products, communicating clearly and succinctly why Catalyst solutions win. You will develop a comprehensive lead generation plan, including messaging, media, events, thought leadership, and more, directing the activities of the marketing department to execute the plan.

Responsibilities
  1. Develop and execute the go-to-market plan for Catalyst solutions
  2. Lead the alignment of marketing activities and sales tactics
  3. Articulate the key benefits and selling points of Catalyst products and solutions
  4. Develop a comprehensive lead generation plan
  5. Direct the activities of the marketing department to execute the plan
Requirements

To be successful in this role, you will need:

  • Four-year degree in marketing, sales, or product management
  • 5 or more years of experience in a similar role, including directly operating with the sales function and managing the product marketing function for a business-to-business company
  • 4 or more years of experience managing lead generation and campaign creation across multiple touch points, including email, social, events, website, print, etc.
  • Excellent written and verbal communication skills
  • Experienced user of Salesforce and lead generation tools with minimum 4 years of experience
  • Knowledgeable in marketing to financial services organizations, with 4 or more years of experience marketing to banks and/or credit unions
  • Experienced user of marketing automation tools and platforms
Preferred Requirements

While not required, the following qualifications are preferred:

  • 8 or more years of experience in a similar role, including directly operating with the sales function and managing the product marketing function for a business-to-business company
  • 6 or more years of experience managing lead generation and campaign creation across multiple touch points, including email, social, events, website, print, etc.
  • Drive to stay current and best in class in the use of sales enablement techniques, tools, and processes
  • Power user of Microsoft PowerPoint, Teams, Excel, and Word
  • Experienced with Salesforce Account Engagement marketing platform
  • Experienced in writing thought leadership content, including blog posts, white papers, client testimonials, etc.
What We Offer

Catalyst Corporate's compensation structure offers market-competitive base pay, as well as a comprehensive benefits package, including:

  • Time Away: Federal Holidays, Vacation, Sick Time, and Parental Leave, as well as time off for volunteering
  • Planning for the Future: 401K retirement savings plan with matching and company contributions
  • Supporting your Health & Well-Being: Flexible health and insurance options, including Medical, Dental, and Vision Insurance choices, Long and Short-Term Disability Insurance, Life Insurance, Supplemental Life and AD&D Insurance, as well as a Flexible Spending Account
  • Building a Family: We were named Best Place for Working Parents 4 years in a row due to our commitment to family-friendly policies and practices
  • Work-Life Integration: Other benefits include credit union membership, a casual work environment, paid covered parking, and an onsite fitness facility with showers
About Us

Catalyst Corporate Federal Credit Union is a wholesale cooperative financial institution that serves 1,400+ credit unions across the country. We provide our members with core financial services and back-office support, including payments, liquidity, investment, and balance sheet management solutions. For more information, visit our website.

Catalyst Corporate is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition, or any other reason protected by law.

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