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Senior Public Relations Account Manager

2 months ago

New York, New York, United States YAP Global Full time
Job Overview

YAP Global is a leading international consultancy specializing in public relations and communications, dedicated to partnering with impactful organizations in the cryptocurrency, decentralized finance (DeFi), and web3 sectors. Our goal is to enhance brand visibility through compelling narratives.

Our diverse team of creative professionals, located worldwide, collaborates to bridge the gap between quality journalism and innovative web3 technologies that provide value to society.

We proudly represent a wide array of clients, including decentralized financial institutions, climate change innovators, digital asset management firms, NFT marketplaces, and developer tooling platforms that are shaping the future of web3. Additionally, we have served as media partners for prominent blockchain conferences globally.

As our dynamic team continues to grow, we are seeking a motivated Senior Account Executive to contribute to our mission.

Key Responsibilities:
  • Act as the primary support for 5-6 clients, overseeing both strategic planning and execution.
  • Assist the Account Lead in achieving key performance indicators (KPIs) for all clients.
  • Conduct research and craft press releases, opinion pieces, case studies, and blog articles.
  • Develop creative story angles to fulfill client KPIs.
  • Pitch client narratives to targeted media outlets and influential journalists.
  • Ensure all deliverables meet the highest quality standards while aligning with client expectations.
  • Design media strategies and cultivate strong client relationships.
  • Serve as the representative for clients in media interactions as necessary.
  • Engage in new business initiatives, including research, proposal writing, and pitch development.
Qualifications:
  • Must possess the legal right to work in the US.
  • A minimum of 1-2 years of experience or educational background in Public Relations, Communications, or Journalism.
  • Familiarity with the fintech, blockchain, or cryptocurrency sectors, or a strong willingness to learn.
  • Established media connections with financial, technology, and mainstream press.
  • Proven success in pitching client stories to top-tier media outlets.
  • Exceptional organizational, multitasking, and time-management abilities.
  • Meticulous attention to detail, with strong skills in spelling, grammar, and proofreading.
  • Highly motivated and capable of working independently under pressure.
  • Strong news judgment and storytelling aptitude.
  • Creative flair, strategic thinking, and innovative mindset.
  • Excellent interpersonal skills for client and media interactions.
  • Comfortable using various communication platforms.
Benefits:
  • Competitive salary, reviewed biannually.
  • Unlimited vacation policy for personal time off.
  • Birthday leave to celebrate your special day.
  • Flexible working arrangements, including remote work options.
  • Co-working space available for team collaboration.
  • ClassPass membership for fitness and wellness activities.
  • Social events to foster team connections.
  • Annual company retreats for team bonding.
  • Opportunities for travel to key industry conferences.
  • Continuous training and professional development.
  • Be part of a global team of ambitious and driven individuals.