Public Relations Senior Account Executive

5 days ago

New York, New York, United States YAP Global Full time
About YAP Global

YAP Global is a leading international public relations and communications consultancy that specializes in helping meaningful companies and organizations in the cryptocurrency, decentralized finance (DeFi), and web3 sectors build their brand through impactful storytelling.

Our global team of creative storytellers is dedicated to bridging the gap between quality journalism and emerging web3 technologies that bring value to the world.

We have a diverse portfolio of clients that includes decentralized financial organizations, decentralized climate change innovators, digital asset management firms, NFT marketplaces, and developer tooling platforms that will underpin the future of web3.

Job Description

We are seeking an ambitious Senior Account Executive to join our team. As a Senior Account Executive, you will be responsible for serving as day-to-day support for 5-6 clients, managing both strategy and execution.

You will work closely with the Account Lead to ensure KPIs are met across all clients. Your responsibilities will include researching and writing press releases, op-eds, case studies, and blog posts, as well as coming up with story angles to help meet client KPIs.

You will also be responsible for pitching clients' stories to strategic media outlets and key journalists, ensuring that the quality of deliverables is of the highest standards while meeting client requirements.

Requirements

  • Candidate must have the right to work in the US
  • At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
  • Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
  • Media relationships with financial, tech and mainstream press
  • Have a track record of successfully pitching client stories to tier 1 & 2 media publications
  • Outstanding organisational, multi-tasking and time-management skills
  • Strong attention to detail: be excellent at spelling, grammar and proof-reading
  • High motivation and the ability to work independently under pressure
  • Strong news sense and a knack for storytelling
  • Flair for creativity, strategic thinking and innovation
  • Strong interpersonal skills when dealing with clients and media
  • Willing to communicate with memes
  • Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord)

Benefits

  • Competitive salary - benchmarked and reviewed biannually
  • Unlimited Holiday - take time off whenever you need
  • Your birthday off, to treat yourself
  • Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
  • Co-working space - we work two days a week in the office
  • ClassPass membership - use it for gym classes or go for a massage, it's up to you
  • Social events to connect with your colleagues
  • Annual company offsite (last offsite we met at a chateau in Paris)
  • Travel Opportunities - potential to attend key conferences in major global cities
  • Ongoing training & development
  • Global team - the opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world

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