Academic Marketing and Communications Director
4 weeks ago
At Virginia Jobs, we are seeking a highly skilled and experienced Director of Academic Marketing and Communications to lead our strategic marketing and communication campaigns across our colleges and schools.
This role will be responsible for coalescing college efforts with the university's top-of-the-funnel integrated marketing and communications brand strategies. The successful candidate will work closely with admissions, digital strategy, campus communicators, and news and public relations teams to support yield campaigns and identify opportunities for inclusion in university-level stories and channels.
Key Responsibilities:
- Develop and execute strategic marketing and communication campaigns to attract prospective undergraduate students.
- Collaborate with cross-functional teams to integrate marketing and communications efforts across the university.
- Develop and maintain a deep understanding of our target audience and their needs.
- Stay up-to-date with industry trends and best practices in marketing and communications.
Requirements:
- Master's degree in communications, marketing, journalism, or a related field.
- Demonstrated creativity, imagination, critical thinking, and talent in branding, digital marketing, message development, and strategic marketing.
- Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.
- Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
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