Group Product Manager, Growth Marketing and CRM

5 days ago


West Hollywood CA USA, United States Match Group Full time
Join Our Team as a Group Product Manager of Growth Marketing & CRM

We're on a mission to revolutionize how people connect, and we're looking for a talented Group Product Manager to lead our Growth Marketing & CRM efforts. As a key member of our User Growth team, you'll be responsible for developing and executing strategies to drive user engagement, retention, and revenue growth.

About the Role

This is a unique opportunity to join a dynamic team and make a significant impact on our business. You'll work closely with our product, marketing, and executive leadership teams to drive growth and innovation. Your expertise will be essential in shaping our CRM platform and developing creative initiatives to improve user engagement.

Key Responsibilities
  • Lead lifecycle and engagement initiatives across all areas of Tinder
  • Develop and execute creative initiatives to improve CRM efforts
  • Partner with cross-functional teams to deliver high-quality, localized content
  • Lead PM initiatives related to ML CRM personalization workstreams
  • Inform strategic development of Tinder's proprietary CRM platform
Requirements
  • 7+ years of experience leading CRM and lifecycle initiatives
  • 2+ years of experience leading a team
  • Experience with Machine learning techniques to drive impact through personalization
  • Natural communication skills and attention to detail
  • Exceptional analytics skills and ability to navigate complex data sets
  • Marketing vision and ability to break down large-scale marketing tactics
  • Ability to make key strategic growth decisions
What We Offer

We offer a competitive salary of $230,000 per year, plus a geographic adjustment based on location. Our company values diversity and inclusion, and we're committed to creating a workplace that reflects the rich diversity of our members. If you're passionate about growth marketing and CRM, and you're looking for a challenging and rewarding role, we encourage you to apply.



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