Product Marketing Lead

1 week ago


West Hollywood CA USA, United States Match Group Full time
About the Job We're seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar. This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond. Responsibilities * Lead global consumer go-to-market strategies (from briefing to launch) that drive new feature adoption across Growth products and make our app stores even more effective. * Collaborate with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the app. * Lead the cross-functional ASO working group and manage internal education and planning of ASO initiatives. * Partner with regional teams to advise on local product marketing campaigns & activations on app stores. * Establish KPIs for all programs, create results forecasts, and track and reporting performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentiment. Requirements * 6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps. * Excellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences. * Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth. * Appetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASO. * Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users. * Fluency with key business and marketing analytics. * Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation. * Highly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learnings. * Strong project and time management abilities to plan and execute complex cross-functional initiatives. Commitment to Inclusion At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

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