Marketing Customer Story Development Manager/Sr. Manager

3 days ago

Chicago, Illinois, United States Salesforce Full time
About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Our core values drive us to help companies across every industry blaze new trails and connect with customers in a whole new way. We empower our employees to be Trailblazers, driving their performance and career growth, charting new paths, and improving the state of the world.

Role Description

We're on the lookout for a passionate individual who can bring customer success stories to life. As the Manager/Sr. Manager of Customer Story Development, you'll play a crucial role in capturing and showcasing our customers' most impactful use cases and successes with Salesforce.

Responsibilities
  1. Customer Engagement: Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes. Build and maintain trusting relationships with customers to ensure their stories are told effectively.
  2. Story Development: Assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner. Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling.
  3. Team Support: Support the Director/Sr. Director in managing and mentoring a team focused on story development. Help fuel Salesforce's customer story pipeline to inform, inspire, and influence. Guide the team in understanding the Salesforce business, product portfolio, and offerings.
  4. Strategic Collaboration: Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences. Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.
Requirements
  1. Leadership Experience: Experience in marketing, communications, or a related field, with a strong emphasis on technical product marketing, customer engagement, and SaaS sales.
  2. Technical Storytelling Expertise: A curiosity about storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand. Exceptional ability to communicate complex technical details in a clear, compelling manner.
  3. Independent and Adaptable: Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements. Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and negotiation.
Preferred Skills
  1. Salesforce Knowledge: Experience with Salesforce products and the broader SaaS and B2B technology landscape.
  2. Consulting/Agency Background: A background in working at a consulting firm or agency, equipping you to navigate our constantly evolving landscape and engage effectively with executive stakeholders.
  3. Salesforce User Experience: Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.
  4. Curiosity and Excellence: Constant curiosity to seek the most exciting aspects of stories and a high bar for excellence in all work.
  5. Relationship Building: Experience in building and nurturing relationships, both with customers and internal stakeholders. Able to effectively navigate objections and find win-win scenarios.

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