Trade Marketing Manager
4 weeks ago
We are seeking a highly skilled Trade Marketing Manager to join our team at HARIBO of America. As a key member of our marketing and sales functions, you will play a crucial role in bringing our strategies to life in the retail marketplace.
Key Responsibilities- Support the development and execution of marketing and sales plans to drive business growth and sales.
- Collaborate with cross-functional teams, including marketing, sales, supply chain, and commercialization, to execute promotional strategies for our retailers.
- Create and develop fact-based selling stories, sales sheets, and other materials to support key retail customer meetings and trade shows.
- Identify opportunities to improve national promotions focused at the retail level.
- Manage multiple projects and promotions simultaneously, ensuring timely and effective execution.
- 5+ years of experience in the consumer goods or corporate retail industry.
- Bachelor's degree in business, marketing, or a related field.
- Prior experience using IRI, Circana, Nielsen, Numerator, SPINS, or other forms of syndicated data in the consumer goods and retail industry.
- Strong communication and project management skills, with the ability to work in a fast-paced environment.
HARIBO of America is a leading manufacturer of confectionery products, with a rich history dating back to 1920. We are committed to investing in our employees' growth and development, offering a comprehensive benefits package and opportunities for career advancement.
Our core values include a commitment to quality, innovation, and customer satisfaction. We are proud to be a family-run company with a strong sense of community and a passion for making a positive impact on the world.
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