Digital Marketing Director

6 days ago

Conshohocken Pennsylvania, United States NSM Insurance Group, LLC Full time

About NSM Insurance Group, LLC

NSM Insurance Group, LLC is a leading global specialty insurance provider with a strong presence in the Property & Casualty (P&C) insurance market. With over $1.8 billion in premium across 25+ specialty insurance programs and brands, the company has established itself as a trusted partner for insurance agents and brokers.

The company's commitment to innovation and customer satisfaction has earned it a reputation as a Top Workplace, as recognized by the Philadelphia Inquirer. NSM's entrepreneurial spirit and startup mindset have enabled it to continually seek new opportunities for growth and expansion through strategic mergers and acquisitions.

Job Summary

We are seeking an experienced and results-driven Digital Marketing Director to join our corporate marketing team. The successful candidate will be responsible for driving strategic growth through the development and implementation of a comprehensive digital marketing strategy.

Key Responsibilities

  • Build, plan, implement, and report on a comprehensive digital marketing strategy to optimize spend and achieve tangible results across multiple channels, including email marketing, paid search, SEO, SEM, display, paid social media, and external vendor leads.
  • Manage the company's email marketing strategy and monthly calendar, researching new opportunities to find new leads to grow our database of P&C agents.
  • Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards, and processes to drive successful customer acquisition and current customer upsell opportunities.
  • Work closely with our marketing team and/or agency partners to create digital advertising assets and messaging with strong call-to-action to drive leads.
  • Implement effective search strategies, including organic and paid search efforts:
    • Create, maintain, and optimize successful PPC campaigns across a variety of platforms.
    • Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria to improve search engine optimization.
    • Perform competitive audits inclusive of positioning, bids, and messaging tactics.
  • Provide measurement tracking criteria/KPIs and monthly reporting for all digital efforts to provide analysis and reasoning for performance trends and make future recommendations to improve return on investment efficiency:
    • Continuously track and report performance metrics to optimize all digital campaigns and advertising for campaign success.
    • Provide insights from data through A/B testing and email/landing page optimization.
    • Interpret or make deductions from our website analytics.
  • Assist with the continued development of our B2B CRM platform (built in Microsoft Dynamics) to help connect marketing leads to sales and demonstrate marketing ROI.
  • Manage lead nurturing programs and/or identify marketing automation tactics to attract and guide qualified leads through the sales process.
  • Assist with the management of the digital marketing budget and channels to invest in.
  • Stay abreast of the latest digital trends, best practices, and metrics measurement to provide proactive recommendations regarding new digital ideas and opportunities focused on business goals.
  • Regularly track and get insights into competitors' strategies/SEO keywords and investigate benchmarks to provide suggestions for improvement.

Qualifications

  • 7-10+ years of experience in digital marketing and digital advertising, preferably in a strategic/leadership-oriented role.
  • Experience managing digital marketing projects from concept to implementation, with solid project management skills and attention to detail.
  • Highly strategic, innovative, and analytical, with strong experience partnering with department copywriters and graphic designers to develop digital campaigns that engage with key customers and prospects.
  • In-depth knowledge of different digital marketing channels, with hands-on experience with SEO, Google Analytics, paid search, social media ads (Facebook, Instagram, LinkedIn), CRM software/platforms.
  • Excellent verbal and written communication and interpersonal skills, with ability to develop compelling presentations and ability to make strategic recommendations to senior-level executives.
  • Models' behaviors consistent with a high-performance culture, must be highly resourceful, self-motivated, accountable, and adaptive to changing priorities in a fast-paced environment; can effectively handle multiple tasks at one time.
  • Sense of ownership and pride in your performance and its impact on company's success, and ability to keep up with company's acquisitions and nuances across various vertical industries we insure.
  • Meticulous detail orientation, with excellent follow-through and follow-up on ideas and strategies that are discussed.
  • Excellent proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.).
  • BS/BA in Marketing, Digital Media/Technologies, Data Analytics, or similar relevant field.

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