Digital Marketing Specialist

4 weeks ago


Los Angeles, California, United States Centerfield Corporation Full time
About the Role

We are seeking a highly skilled Paid Search Specialist to join our team at Centerfield Corporation. As a Paid Search Specialist, you will play a critical role in managing and optimizing our Pay-Per-Click (PPC) campaigns to drive customer acquisition and revenue growth.

Key Responsibilities
  • Manage and optimize PPC campaigns across multiple platforms, including Google AdWords and Bing Ads
  • Develop and implement effective keyword research and bid management strategies to improve campaign performance
  • Collaborate with our Media Buying team to ensure seamless campaign execution and optimization
  • Monitor and analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly
  • Develop and maintain a deep understanding of our clients' businesses and marketing goals to inform campaign strategy and optimization
  • Stay up-to-date with the latest industry trends and best practices in paid search marketing
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • 1-2+ years of experience in paid search marketing, with a focus on PPC campaign management and optimization
  • Advanced Excel skills, including proficiency in VLOOKUPs and Pivot Tables
  • Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo, Bing, etc.)
  • Basic understanding of marketing KPIs and search matrices, including CPC, CTR, CPA, and conversion rates
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
What We Offer
  • Competitive salary and semi-annual bonus
  • Unlimited PTO and flexible work arrangements
  • Industry-leading medical, dental, and vision plans, plus generous parental leave
  • 401(k) company match plan, fully vested day 1
  • Award-winning culture and unprecedented team spirit
  • Paid charity and volunteer days
  • Career growth opportunities, with a focus on promoting from within


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