Digital Marketing Specialist

3 days ago

Los Angeles, California, United States Sony Honda Mobility of America Full time
About the Job

Sony Honda Mobility of America, a subsidiary of Sony Honda Mobility Inc, is a 50/50 joint venture between Sony and Honda. Based in Culver City, CA, and Tokyo, Japan, SHM was established in 2022 with over 200 employees. Our mission is to move people through innovative solutions inspired by diversity.

Position Summary

We are seeking a creative and tech-savvy Digital Marketing/Social Media Specialist to drive brand awareness, engagement, and customer acquisition through digital marketing initiatives and social media platforms. This individual will report to the Digital Marketing Manager and have a strong understanding of digital trends, exceptional storytelling skills, and experience managing social media and online marketing campaigns in the electric vehicle, automotive, or tech space.

Key Responsibilities
  • Social Media Management: Develop and execute SHMA's social media strategy across platforms, focusing on building brand presence, engagement, and community growth.
  • Content Creation: Design, create, and curate engaging content that reflects the SHMA and AFEELA brand voice. Collaborate with internal teams and external agencies for content such as videos, graphics, and blog posts.
  • Digital Campaigns: Plan and manage digital marketing campaigns, including social media ads, search engine marketing (SEM), display ads, and influencer partnerships to drive traffic, leads, and conversions.
  • Analytics & Reporting: Track and analyze the performance of digital campaigns and social media activity using tools such as Google Analytics, Hootsuite, or similar. Provide insights and make recommendations for improvement based on key performance indicators (KPIs).
  • SEO & SEM Strategy: Optimize content and campaigns for search engines (SEO) and manage paid search strategies (SEM) to ensure that SHMA's online presence ranks competitively.
  • Brand Consistency: Ensure consistency in the brand's digital presence and maintain SHMA's voice and messaging across all digital platforms and marketing campaigns.
  • Community Engagement: Actively engage with our social media community by responding to comments, messages, and customer inquiries in a timely and professional manner.
  • Trend Monitoring: Stay up-to-date with industry trends, social media updates, and emerging digital technologies. Identify opportunities to leverage new tools and platforms to expand SHMA's online footprint.
  • Cross-Functional Collaboration: Work closely with cross-functional teams (including product, sales, and customer service) to align marketing strategies with overall business objectives and launch initiatives for product launches, events, and promotional campaigns.
Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 3+ years of experience in digital marketing, social media management, or content creation, preferably in the electric vehicle, automotive, or technology sectors.
  • Demonstrated ability to create compelling content and manage multi-platform social media strategies.
  • Proficiency in digital marketing tools (Sprinklr, Google Analytics, etc.).
  • Excellent written and verbal communication skills, with a knack for storytelling.
  • Creative thinker with a passion for new digital marketing trends and emerging social media platforms.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.
  • Experience in collaborating with influencers and digital media agencies is a plus.
  • Enthusiasm for electric vehicles, technology, and sustainability is highly preferred.
Benefits
  • Comprehensive medical, dental, and vision benefits.
  • Flexible Working Policy.
  • Paid parental leave.
  • 401K Program.
  • Take What You Need time off policy, with a minimum of 15 days off per year, and holiday breaks.
  • Yearly bonuses (subject to eligibility).
  • Company phone (subject to eligibility).
  • Company swag.
  • A brand-new laptop and monitor.
  • A wide variety of employee business resource groups (EBRGs).
  • Special discounts on Sony products.
  • Learning and Development quarterly stipend.
  • More to come.

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