Digital Marketing Specialist

4 weeks ago

Los Angeles, California, United States Net2Source Inc. Full time

Job Title: Digital Marketing Specialist

Duration: 3+ Months (extension)

Location: Los Angeles 90015

Description:

The Digital Marketing Specialist will work closely with the Advancement department to strategize and execute digital content and target audiences. This role will involve acting as a web designer, videographer, curator, and editor, and coordinating and delivering on multiple digital fundraising projects.

  • The Specialist will manage the creation and execution of alumni and development digital fundraising projects centrally and for several schools and programs using multiple digital platforms.
  • The Specialist will serve as a secondary facilitator in elevating the digital acumen of other digital marketers across the university through trainings and knowledge-sharing sessions.
  • The Advancement Annual Giving team seeks to implement a unified strategy that focuses on increasing alumni engagement, philanthropy, and donor count/retention.
  • The unit oversees broad-based communications and solicitations across multiple channels, online giving, and digital engagement, and is a leader in implementing and using enterprise-level technology shared across the organization.

Responsibilities:

  • Assist the Director of Digital Annual Giving Programs and Assistant Director of the Advancement Call Center with strategy and implementation, project management, and platform operational support to increase audience engagement and conversion effectiveness for central business units and multiple school partners.
  • Manage video filming projects, including coordinating film sessions, selecting student ambassadors, editing, and production quality. Create high-quality video assets for giving days, fundraising campaigns, and priority projects.
  • Write and edit compelling copy tailored for a variety of topics covering university priorities in fundraising as well as alumni and donor solicitations across the University.
  • Collaborate with interdepartmental teams to promote the adoption of digital marketing plans and execution, especially in supporting university giving days and school/cause-related fundraising initiatives.
  • Develop and implement test & learn digital strategy utilizing analytics, timing, and industry best practices to optimize clicks, opens, and conversion performance metrics.
  • Serve as a secondary lead in marketing training sessions, developing support materials for partner onboarding and continued learning.
  • Serve as a strategic thought partner for schools and units, providing proactive data-driven recommendations for multiple business use cases.
  • Prepare and develop relevant reports for marketing campaign debriefings.
  • Edit assets to ensure adherence to the internal style guides and comprehensibility.
  • Assist in the creation and maintenance of visually appealing and responsive websites using HTML, CSS, and JavaScript.
  • Conduct testing and debugging to ensure website functionality across different browsers and devices.
  • Implement on-page SEO best practices, including optimizing title tags, meta descriptions, headers, and content to improve search engine rankings.
  • Perform additional digital duties and special projects as required.

Minimum Qualifications:

  • Bachelor's degree and/or its equivalent required, including a minimum of 2 years of related experience.
  • Minimum of 2 years of experience in executing digital marketing or related videographer marketing experience.
  • Proficiency in Microsoft Office and Google G suite (Gmail, Google Docs, Google Drive, etc.) required.
  • Proficiency in HTML and CSS required. Proficiency with basic image manipulation and graphic design experience with Adobe Photoshop/Creative Suite required.
  • An interest and/or an eye for digital design a plus. Knowledge of major email platforms and enterprise-level solutions (especially Salesforce Marketing Cloud).
  • The ideal candidate is a self-starter that is deadline-driven with a conscientious attention to detail. Excellent organizational and verbal and written communication skills.
  • Must be able to handle confidential information with excellent judgment and discretion.
  • Must have a commitment to exceptional customer service and quality.

Preferred Qualifications:

  • Work experience in higher educational institutions or other complex organizations highly preferred.
  • Facility with online tools and resources; interest in exploring and experimenting with new platforms; ability to learn quickly and be flexible when working in the digital space.

Other Requirements:

  • Ability to juggle a large volume of changing information, projects, requests, and priorities.
  • Demonstrated use of consumer personalization tactics with comprehension of audience segmentation and consumer lifecycle communication funnels.
  • Ability to work well with other units, volunteers, and colleagues; a genuinely collaborative personality.
  • Proactive in client management, ability to problem-solve, and work with diplomacy and efficiency in a high-demand, fast-paced environment.

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