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Digital Advertising Manager

2 months ago

Washington DC USA, United States White Coat Waste Project Full time
About the Role

We are seeking a highly skilled Digital Advertising Manager to join our team at White Coat Waste Project. As a key member of our marketing team, you will be responsible for developing and executing digital advertising campaigns that drive engagement and support for our mission to end wasteful government spending on animal testing.

Key Responsibilities
  • Ad Trafficking and Optimization: Manage and optimize digital ad campaigns across multiple platforms, including Google, YouTube, Facebook, Instagram, and programmatic media.
  • Relationship Building: Collaborate with external partners and internal stakeholders to plan, execute, and track marketing campaigns.
  • Campaign Tracking: Implement and troubleshoot conversion tracking tags in Google Tag Manager and Google Analytics to ensure accurate data-driven decision making.
  • Budget Management: Manage budgets and make data-driven decisions to optimize campaign performance.
  • Campaign Coordination: Facilitate meetings with cross-functional teams to maximize campaign visibility and brand equity.
Qualifications
  • 3-5 years of experience in digital advertising.
  • Proven experience with ad development, audience targeting, and reporting.
  • Strong attention to detail and ability to proactively anticipate digital needs.
  • Critical thinking skills and ability to identify and resolve problems quickly.
  • Data-driven approach and ability to handle large quantities of data.
  • Excellent writing skills and ability to communicate complex ideas clearly.
  • Experience with Microsoft Office applications and familiarity with Engaging Networks, WordPress, and Salesforce a plus.
  • Entrepreneurial spirit and positive attitude, with a strong desire to work in a fast-paced startup environment.