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Digital Advertising Strategist
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The Republic of Tea is seeking a skilled Digital Advertising Specialist to drive the success of our digital marketing campaigns. As a key member of our team, you will be responsible for developing and implementing effective advertising strategies across various platforms, including Amazon, to increase brand visibility, drive sales, and enhance engagement.
Key Responsibilities- Develop and manage advertising campaigns on Amazon, leveraging Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to optimize performance.
- Monitor and analyze campaign results, using data-driven insights to inform strategic decisions and drive growth.
- Collaborate with the Creative Team to ensure alignment with brand guidelines and campaign objectives.
- Work closely with the DTC and Commerce Teams to optimize the impact of promotions and advertisements.
- Stay up-to-date with industry trends, emerging technologies, and competitor activity to inform campaign updates and improvements.
- Bachelor's degree in marketing or a related field.
- Minimum 2 years of experience as a Digital Advertising Specialist or similar role.
- Proficiency in Amazon's advertising platforms and tools.
- Experience with Google Analytics and Microsoft Excel.
- Strong analytical, problem-solving, and communication skills.
The Republic of Tea is a socially and environmentally responsible organization dedicated to sharing our prosperity by developing products to support worthy philanthropic organizations and providing learning and growth opportunities for our employees. We offer a collaborative work environment, opportunities to grow your professional network, and the chance to be part of the tea revolution.
