Marketing Automation and WCM Lead

4 weeks ago

San Jose, California, United States Western Digital Full time
Job Description

The IT Marketing Automation and WCM Lead is responsible for partnering with Digital Sales & Marketing teams to drive lead generation, customer engagement, and sales growth through the planning, execution, and optimization of marketing automation and WCM strategies.

This role requires a blend of technical expertise, strategic thinking, and marketing acumen to implement and manage WCM and marketing automation platforms, integrate various WCM and marketing technologies, and enhance the overall efficiency of marketing campaigns.

Key Responsibilities:
  • Develop and implement comprehensive WCM and marketing automation strategies that align with business objectives.
  • Design and develop web architecture, ensuring optimal performance, scalability, and security of web platforms.
  • Monitor and analyze web performance metrics, making recommendations for improvements.
  • Identify opportunities to enhance lead generation, lead nurturing, and customer retention through automation.
  • Oversee the implementation, configuration, and management of WCM (AEM) and marketing automation platforms (AEM, Adobe Launch, Audience Manager, CDP, Target etc.).
  • Ensure seamless integration of the WCM and marketing automation platform with Corporate websites, other marketing technologies, and CRM systems (e.g. SAP Commerce, Service Cloud etc.).
  • Ensure content and data accuracy and integrity within the WCM and marketing automation platform and connected systems.
  • Implement data segmentation and targeting strategies to personalize marketing efforts.
  • Analyze and report the performance of WCM and marketing automation campaigns, providing regular reports and insights to stakeholders.
  • Provide data-driven insights to optimize campaign performance and ROI.
  • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and industry best practices in all marketing automation activities.
  • Stay up-to-date with the latest trends and advancements in marketing automation and related technologies.
  • Work closely with the marketing, Sales, and IT teams to ensure alignment and integration of WCM and marketing automation strategy and efforts.

Provide training and support to team members on best practices and effective use of the WCM and marketing automation platform.

About Western Digital

Western Digital is a global leader in data storage and management solutions. Our team is responsible for enabling our marketing and sales teams with cutting-edge solutions, using a variety of state-of-the-art technologies to provide the best of the breed solutions that have excellent User Experience and are effective and efficient for our customers as well as internal business users.

We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect, and contribution.

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