SEO Marketing Specialist

1 week ago


Alexandria, Virginia, United States KME Digital Full time
Position Overview

Salary: Competitive

As a Digital Marketing SEO Coordinator at KME.digital, you will be tasked with crafting and executing digital marketing initiatives across various platforms for multiple client accounts. Your primary focus will be on identifying, developing, and scaling effective lead-generation strategies while providing comprehensive reporting on their performance. This role requires a proactive approach to advertising campaigns, creative asset production, audience development, and budget management to meet the strategic goals of the organization.

Key Responsibilities

  • Manage multiple client accounts, serving as the main point of contact and ensuring clear communication to align with their digital marketing objectives.
  • Analyze performance metrics to uncover new opportunities based on client and market data.
  • Contribute to backlink strategy formulation to enhance clients' Domain Authority.
  • Continuously test and implement innovative messaging, landing pages, and campaigns to improve organic search performance.
  • Develop and present monthly performance reports utilizing Google Analytics data for client review.
  • Optimize website content following on-page SEO best practices relevant to client services.
  • Conduct thorough competitor analyses, including keyword and backlink assessments, to drive client success.
  • Perform website audits and ongoing marketing evaluations for professional services clients, including keyword optimization implementation.
  • Evaluate website usability and navigability, providing insights for conversion rate optimization.
  • Identify technical site issues and potential improvements.
  • Create optimized website content that aligns with SEO strategies.

Qualifications

  • In-depth knowledge of various online marketing channels, including search engine marketing, social media, and display advertising.
  • A strong affinity for metrics and data analysis, translating insights into actionable marketing strategies.
  • Ability to thrive in a dynamic environment with tight deadlines and collaborative teamwork.
  • Capability to comprehend client goals and devise effective strategies to achieve them.
  • Proficiency in integrating data analysis, research, and marketing expertise to develop scalable customer acquisition strategies.
  • Highly motivated with a customer-focused mindset and entrepreneurial spirit.
  • Genuine interest in keeping abreast of the latest trends and changes in digital marketing.
  • Comfortable engaging with clients and presenting marketing strategies and performance analytics.
  • Excellent writing and presentation capabilities.

Desired Skills

  • Proficiency in Google Analytics, Google Search Console, and Google Ads.
  • Experience with SEO tools such as Moz, Ahrefs, and SEMRush.
  • Familiarity with marketing automation platforms like Hubspot and Marketo.
  • Experience with CRM systems such as Salesforce and Hubspot.
  • Knowledge of content management systems like WordPress and Joomla.
  • Familiarity with major social media platforms including LinkedIn and Facebook.

Requirements

  • Resume submission.
  • Minimum of 1 year of experience in SEO.
  • High school diploma or equivalent (required).
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Full-time position.

Benefits:

  • Comprehensive Health, Vision, and Dental Insurance.
  • Disability and Life Insurance.
  • 401(k) Plan with Employer Matching.
  • Professional Development Opportunities.
  • Flexible Work Schedule.
  • Generous Paid Time Off (15 Vacation Days and 10 Personal Days).
  • Engaging Virtual and In-Person Team Activities.

Work Schedule:

  • Monday to Friday.

Additional Compensation:

  • Bonus opportunities available.

Experience:

  • Preferred: 1 year of SEO experience.


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