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Market Development Specialist

2 months ago

Alexandria, Virginia, United States Bimbo Bakeries USA Full time
Job Description

Job Title: Market Development Specialist

Job Summary:

The Market Development Specialist will work closely with the Zone Sales Leader to achieve full and sustainable market saturation in selected express channels and geographies. This role will execute project plans for target markets, coordinate planning and review sessions with key stakeholders, and complete tasks within a defined timeline to achieve desired saturation rates.

Key Responsibilities:

  • Embody Direct Store Delivery Excellence (DSDE) best practices and act upon the vision and values of Bimbo Bakeries USA (BBU).
  • Foster an atmosphere of continuous improvement to include the development of self, teams, and work processes that result in constructive change.
  • Support achievement of zero workplace injuries by following and coaching all BBU safety principles and beliefs within the Grupo Bimbo (GB) safety platform.
  • Engage in market development tours based on customer lists, service details, and new store information.
  • Execute weekly saturation tours with an emphasis on the value of DSD and BBU's brands.
  • Achieve all DSDE Key Objectives and Results (DKORs) for the Market Development Specialist role.
  • Responsible for ensuring all aspects of new accounts are achieved; first day set up, proper orders, and alleviating customer concerns.
  • Communicates and ensures frontline are enabled and achieving weekly store goals.
  • Continuously seek out new business opportunities and ways to optimize sales effectiveness.
  • Ensure a successful onboarding process by coordinating appointments, follow-up calls, and customer service reviews.
  • Track and report on DKORs to identify areas of improvement.
  • Participate in location specific weekly meetings to ensure playbook tasks are completed on time.
  • Identify risks and develop mitigation plans against them.
  • Coordinate efforts with cross-functional sales operations teams to align on and achieve market saturation goals.

Key Behavioral Competencies:

  • Ability to engage and inspire frontline to pursue the BBU vision for growth.
  • Ability to demonstrate customer centricity; demonstrates empathy, understanding, and a customer-first approach.
  • Ability to embrace challenges, objections, and changing needs of customers.
  • Ability to effectively influence the customer to pursue a partnership with BBU.
  • Ability to support established project objectives, checkpoints, timelines, and meet project tasks and expectations.
  • Ability to exchange complex information effectively to reach agreement in ambiguous or difficult situations to create an actionable plan.

Education and Work History:

College degree preferred. A combination of High School Diploma plus training and DSD sales experience in the consumer-packaged goods industry that results in demonstrated competency to perform the work can be considered.

The ideal candidate will possess:

  • 2-4+ years of experience in similar market development role.
  • Strong computer skills and proficiency, specifically PowerPoint, Excel, and Word is required, as well as proficiency with data analysis, training material creation and developing and managing soliciting tools.
  • Proven knowledge of growth opportunities in the express-format channel.
  • Understanding of express-format DSD structures and operations is a plus.
  • Demonstrate resourcefulness in identifying ways to sustainably grow and improve the business in partnership with other frontline leaders.
  • Ability to leverage information to understand and develop effective business strategies with cross-functional alignment.
  • Bilingual English/Spanish language is a plus.

Travel: 25%

Salary Range: ($68,000 TO $88,400)

Annual Bonus Eligibility: Comprehensive Benefits Package

Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform essential functions.