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SEO Marketing Specialist

2 months ago

Alexandria, Virginia, United States KME Digital Full time
Job Overview

Salary: Competitive

As a Digital Marketing SEO Coordinator at KME.digital, you will be instrumental in crafting and executing digital marketing initiatives across various platforms for a diverse portfolio of clients. Your primary focus will be on developing effective lead-generation strategies that are both innovative and cost-efficient. This role requires a proactive approach to advertising campaigns, creative asset production, audience targeting, and budget management to meet and exceed client objectives.

Key Responsibilities:

  • Serve as the main point of contact for multiple clients, ensuring clear communication and setting realistic expectations to help them achieve their digital marketing ambitions.
  • Analyze performance metrics and identify new growth opportunities based on client and market data.
  • Assist in formulating backlink strategies to enhance clients' Domain Authority.
  • Continuously test and refine creative messaging, landing pages, and campaigns to improve organic search performance.
  • Create and present monthly performance reports utilizing Google Analytics to showcase client results.
  • Optimize website content according to on-page SEO best practices tailored to each client's offerings.
  • Conduct thorough competitor analysis, focusing on keywords and backlinks to drive client success.
  • Perform comprehensive website audits and ongoing marketing evaluations for professional services clients, implementing keyword optimization strategies.
  • Evaluate website usability and conversion rates, providing actionable recommendations for improvement.
  • Identify and address technical site issues and potential warnings.
  • Produce high-quality website content with SEO considerations in mind.

Qualifications:

  • In-depth knowledge of online marketing channels, including search engine marketing, social media, and display advertising.
  • A strong affinity for data analysis and metrics, with the ability to translate insights into actionable marketing strategies.
  • Experience working in a dynamic environment with tight deadlines and a collaborative spirit.
  • Capability to understand client goals and develop tailored strategies to meet their needs.
  • Ability to integrate data analysis, competitive intelligence, and marketing expertise to create scalable customer acquisition programs.
  • Highly motivated with a customer-focused mindset and the ability to work independently within a small team.
  • Genuine interest in keeping up with the latest trends and developments in digital marketing.
  • Strong communication skills, both written and verbal, with the ability to present strategies and analytics effectively.

Skills:

  • Proficiency in Google Analytics, Google Search Console, and Google Ads.
  • Experience with SEO tools such as Moz, Ahrefs, and SEMRush.
  • Familiarity with marketing automation platforms like Hubspot and Marketo.
  • Experience with CRM systems such as Salesforce and Hubspot.
  • Knowledge of CMS platforms, particularly WordPress.
  • Understanding of major social media networks including LinkedIn and Facebook.

Requirements:

  • Resume
  • Minimum of 1 year of SEO experience
  • High school diploma or equivalent (Required)
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Job Type: Full-time

Benefits:

  • Health, Vision, and Dental Insurance
  • Disability and Life Insurance
  • 401(k) Plan with Employer Matching
  • Professional Development Opportunities
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Engaging Virtual and In-Person Team Activities

Work Schedule:

  • Monday to Friday

Compensation:

  • Bonus opportunities available

Experience:

  • SEO: 1 year (Preferred)