Analytics Enablement Director

2 weeks ago

Chicago, Illinois, United States RAPP Full time
RAPP Analytics Enablement Opportunity

We are seeking an experienced Analytics Enablement Director to join our team at RAPP, a world-leading precision marketing agency. As a key member of our Marketing Sciences team, you will play a critical role in supporting the collection and activation of analytics data across client projects.

About the Role:

  • Interface with clients and partners to communicate analytics insights and maintain detailed documentation.
  • Author client-facing business-centric documents, including BRDs, Use Cases/User Stories, and Issue Post-Mortems.
  • Educate clients and agency colleagues on industry changes relevant to analytics and data privacy.
  • Perform discovery of client marketing and technology ecosystems, business goals, and personnel resources.
  • Define campaign naming and URL tagging conventions using standard tools like Excel and enterprise SAAS tools like Claravine.
  • Advise on digital media tracking based on experience with Google Marketing Platform, other DSPs, and Microsoft Ads.
  • Conceive tracking architectures for client initiatives and campaigns, producing flow diagrams and technical specifications.
  • Implement and validate tag management through platforms like Google Tag Manager, Ensighten, and Adobe Launch.
  • Configure and administer web analytics platforms, including Google Analytics (Universal & 4) and Adobe Analytics.
  • Provide comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy.

Requirements:

  • At least 5-7 years of analytics and technology experience, preferably 2+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
  • An understanding of core marketing analytics concepts, including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models.
  • Experience working in support of digital media analytics, particularly with popular platforms like Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, and Salesforce Marketing Cloud.
  • Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten.
  • Experience administering Google Analytics Universal and Google Analytics 4.
  • Experience configuring Adobe Analytics Report Suites, including Classifications, SAINT, and eVars/sProps.
  • Experience with A/B/multivariate website testing tools, including Google Optimize and Adobe Target.
  • Experience with enterprise taxonomy management tools, including Claravine.
  • Experience authoring SQL to query, load, transform, and retrieve data from various databases.
  • Google Analytics Individual Qualification and Adobe Analytics Implementation Certification a plus.
  • Experience with scripting languages, including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus.
  • Experience with cloud services, including Microsoft Azure and Amazon Web Services a plus.
  • Experience with ETL-as-a-service platforms, including Datorama, Fivetran, or Matillion a plus.

What We Offer:

  • A competitive salary and comprehensive benefits plan, including health/vision/dental insurance, 401(k), stock options, and paid time off.
  • A hybrid work model that balances in-person connections and collaboration with flexibility for all employees.
  • A positive and inclusive work environment that values diversity and emphasizes personal well-being.

How to Apply:

Please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you

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