Customer Experience Analyst
4 weeks ago
The Customer Marketing Analyst will be an integral member of the Marketing team focused on delivering a best-in-class customer experience for families searching for senior care solutions.
The Analyst will work across B2C marketing channels (Email, SMS, and Phone) to ensure families remain engaged with their advisor and a wealth of resources as they navigate the complexities of senior care.
Additionally, the Analyst will drive B2B marketing programs directly with senior living community customers, fostering strong relationships and driving business growth.
Key Responsibilities:
- Orchestrate best-in-class follow-up experiences for families working with A Place for Mom via customer marketing channels.
- Build and maintain the latest mapping of the customer journey and ensure all campaigns and messaging work in support of our customers.
- Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels.
- Proactively identify trends, address outliers, and own recommendations for customer experience improvements.
- Build and distribute timely and accurate reporting for customer marketing programs.
- Regularly review and own updates to A Place for Mom customer journeys.
- Document and share insights and recommendations.
- Listen to sales phone calls daily and publish results into trackers, structured data, and actionable reports.
- Own process documentation and continuous process improvement through the use of automation and technology tools.
Qualifications:
- Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks.
- Demonstrated success in root cause analysis and process improvement.
- Excellent judgment with the ability to make independent decisions in line with company mission and values.
- Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening), a plus.
A Place for Mom fosters a culture of diversity, equity, and inclusion, and our employees live the company values every day.
We are looking for a highly motivated and detail-oriented individual to join our team as a Customer Marketing Analyst.
The ideal candidate will have a strong understanding of marketing principles and a passion for delivering exceptional customer experiences.
We offer a competitive salary, bonus, and benefits package, including 401(k) plus match, dental insurance, health insurance, vision insurance, and paid time off.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees.
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