Digital Customer Experience Analyst
4 weeks ago
About the Role
We are seeking a highly skilled Digital Customer Experience Analyst to join our Travel and Lifestyle Service team. As a key member of our Digital Customer Experience (DCX) team, you will play a crucial role in analyzing and optimizing our digital customer experience.
Key Responsibilities
- Manage web analytics data, collaborating with technology engineers and cross-functional teams to ensure effective implementation and maintenance of Adobe Analytics.
- Oversee the implementation of tagging requirements across digital properties, ensuring that tags are correctly implemented and that data collected aligns with reporting and analytical needs.
- Monitor and analyze key performance indicators (KPIs) related to user behavior, website performance, and marketing effectiveness.
- Conduct in-depth analysis of complex datasets from various sources to identify trends, patterns, and performance anomalies.
- Translate insights into strategic recommendations to enhance the digital customer experience.
Requirements
- Demonstrated ability to proactively identify and solve complex problems, with a talent for translating data into actionable insights.
- Extensive experience with Adobe Analytics, including its implementation, management, and reporting capabilities.
- Proven experience with A/B testing methodologies and tools such as Optimizely or Maximizer.
- Experience managing tagging implementations and ensuring that data collection is aligned with analytical and reporting requirements.
- Excellent verbal and written communication skills, with the ability to clearly convey complex data challenges and solutions to various stakeholders.
About American Express
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.
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