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Senior Consumer Insights Analyst

2 months ago

Arlington, Virginia, United States Nestl S.A Full time
Position Overview:

The Senior Analyst for Consumer Insights plays a pivotal role in shaping brand strategies through impactful, insight-driven recommendations. This position is essential for translating consumer data into actionable strategies that resonate in the marketplace.

Key Responsibilities:
  • Generate insights through comprehensive market data analysis, including Circana POS and panel data, while managing custom research initiatives to enhance both core business and innovation outcomes.
  • Assist brands in comprehending market dynamics to prioritize understanding the underlying reasons behind consumer behaviors.
  • Foster a deep understanding of business knowledge through advanced analytics and reporting.
  • Produce monthly and quarterly sales performance reports to track business health.
  • Drive insight generation through tailored research methodologies, ensuring alignment with business objectives.
  • Frame, analyze, and present research findings to facilitate informed decision-making.
  • Collaborate with cross-functional teams to leverage insights and best practices, enhancing operational efficiency.
  • Maintain a business-oriented mindset, focusing on the broader impact of research and insights.
  • Work closely with management to prioritize and execute key projects effectively.
  • Proactively identify and pursue opportunities for impactful research on high-value topics.
  • Align research agendas with business partners' strategic decisions and tailor communications accordingly.
  • Continuously review and refine the brand learning plan to target the most significant areas for insight generation.
  • Manage project budgets effectively while ensuring supplier engagement and collaboration.
Qualifications:

A Bachelor's degree in Marketing, Economics, Psychology, or Sociology is required, with a relevant Master's degree or MBA preferred. Candidates should possess:

  • A minimum of 5 years of experience in marketing research, preferably within the consumer packaged goods sector.
  • A strong results-oriented mindset with a passion for understanding consumer behavior and marketing dynamics.
  • Advanced proficiency in Circana/Nielsen data analytics to interpret volume change drivers.
Skills:
  • Project Management: Expertise in managing research execution and supplier relationships.
  • Methodological Proficiency: Ability to select and implement diverse research methodologies.
  • Self-Improvement: Commitment to ongoing professional development in research and business practices.
  • Insight Development: Strong analytical skills combined with creativity and business acumen.
  • Communication: Ability to convey complex insights clearly and effectively.
  • Influence: Proficient in negotiation and persuasion to drive research initiatives.
  • Strategic Problem Solving: Capable of diagnosing business challenges and formulating actionable recommendations.
  • Consumer Understanding: Ability to articulate consumer motivations and behaviors.
  • Strategic Vision: Develop short-term tactics that align with long-term brand objectives.

At Nestlé, we are committed to fostering an inclusive workplace that values diversity and the unique contributions of all individuals. We encourage applicants from all backgrounds to apply.