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Senior Analyst Consumer Insights

1 month ago

Arlington, Virginia, United States Nestle Operational Services Worldwide SA Full time
Job Title: Senior Analyst Consumer Insights

Nestle Operational Services Worldwide SA is seeking a highly skilled Senior Analyst Consumer Insights to join our team. As a Senior Analyst Consumer Insights, you will be responsible for developing high-impact insight-based recommendations that drive brand strategies to win in the marketplace.

Key Responsibilities:
  • Develop and communicate consumer insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research.
  • Help brands understand what is happening in the marketplace to help them prioritize understanding the 'why behind the what'.
  • Nurture the mastery for business knowledge through Nielsen/Circana POS/Panel Data.
  • Generate monthly and quarterly state of the business sales reporting.
  • Drive insight generation through custom research to help optimize base business and innovation success.
  • Understand the 'why' through primary, custom research with qualitative and quantitative studies.
  • Frame, design, analyze and present study results.
  • Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs.
  • Collaborate across the Consumer and Marketplace Insights function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
  • Act with business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights.
  • Work with Managers and Directors to prioritize and deliver on key projects.
  • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
  • Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
  • Develop and consistently review brand learning plan to identify the most impactful areas of learning.
  • Manage projects within approved budget.
  • Provide suppliers with access to all information available to ensure intimacy with NUSA.
Requirements and Minimum Education Level:
  • B.A./B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required.
  • Relevant Master's degree or MBA preferred but not necessary.
Experience:
  • 5+ years of marketing research experience.
  • Consumer packaged goods company preferred.
  • Candidate must possess a strong drive for results with a passion for the consumer and marketing.
  • Advanced knowledge of Circana/Nielsen POS and panel data to understand drivers of volume change.
Skills:
  • Project Execution - Managing suppliers, research execution, and adhering to interim and final deadlines.
  • Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate.
  • Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news).
  • Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement.
  • Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge.
  • Communication - Applying - Tailoring content and purposeful communication.
  • Influence - Applying - Active listening, negotiation, persuasion, and courage.
  • Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development.
  • Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers.
  • Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision.
  • Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans.