Senior Consumer Insights Analyst

4 weeks ago

Arlington, Virginia, United States Nestle Operational Services Worldwide SA Full time
Consumer Insights Senior Analyst

Nestle Operational Services Worldwide SA is seeking a highly skilled Consumer Insights Senior Analyst to join our team. As a key member of our Consumer and Marketplace Insights function, you will be responsible for developing high-impact insight-based recommendations that drive brand strategies to win in the marketplace.

Key Responsibilities:
  • Generate insights through syndicated research and market data, and manage custom research studies to optimize base business and innovation success.
  • Help brands understand what is happening in the marketplace and prioritize understanding the 'why behind the what'.
  • Nurture business knowledge through Nielsen/Circana POS/Panel Data.
  • Generate monthly and quarterly state of the business sales reporting.
  • Drive insight generation through custom research to optimize base business and innovation success.
  • Understand the 'why' through primary, custom research with qualitative and quantitative studies.
  • Frame, design, analyze, and present study results.
  • Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs.
  • Collaborate across the Consumer and Marketplace Insights function to leverage scale and increase speed via effectiveness and efficiencies.
  • Act with a business-owner mindset, being motivated and vested in the big-picture impact of research and insights.
  • Work with Managers and Directors to prioritize and deliver on key projects.
  • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners.
  • Focus on establishing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
  • Develop and consistently review brand learning plans to identify the most impactful areas of learning.
  • Manage projects within approved budgets and provide suppliers with access to all information available to ensure intimacy with NUSA.
Requirements:
  • B.A./B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required.
  • Relevant Master's degree or MBA preferred but not necessary.
Experience:
  • 5+ years of marketing research experience.
  • Consumer packaged goods company preferred.
  • Candidate must possess a strong drive for results with a passion for the consumer and marketing.
  • Advanced knowledge of Circana/Nielsen POS and panel data to understand drivers of volume change.
Skills:
  • Project Execution - Managing suppliers, research execution, and adhering to interim and final deadlines.
  • Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate.
  • Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news).
  • Insight Generation - Applying inductive reasoning, creativity, risk tolerance, and business judgement.
  • Knowledge Agenda Development - Applying to identify broad themes or learning gaps for future research based on accumulated knowledge.
  • Communication - Applying to tailor content and purposeful communication.
  • Influence - Applying active listening, negotiation, persuasion, and courage.
  • Business Problem Solving - Applying diagnosis and framing the problem, business knowledge and acumen, recommendation development.
  • Consumer Empathy - Applying to articulate basic behaviors and motivations of consumers.
  • Strategic Thinking - Applying to create short-term marketing tactics that support long-term strategies and brand vision.
  • Brand Knowledge & Advocacy - Applying to role-model brand expertise, eagerly engaging real consumers to optimize brand strategy and plans.

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