Senior Consumer Insights Analyst

3 weeks ago

Arlington, Virginia, United States Nestle Operational Services Worldwide SA Full time
Job Description

Nestle Operational Services Worldwide SA is seeking a highly skilled Consumer Insights Senior Analyst to join our team. As a key member of our Consumer and Marketplace Insights function, you will be responsible for developing high-impact insight-based recommendations that drive brand strategies to win in the marketplace.

Key Responsibilities:

  • Develop and communicate consumer insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research.
  • Generate monthly and quarterly state of the business sales reporting.
  • Drive insight generation through custom research to help optimize base business and innovation success.
  • Understand the 'why' through primary, custom research with qualitative and quantitative studies.
  • Frame, design, analyze and present study results.
  • Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs.

Requirements:

  • B.A./B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required.
  • Relevant Master's degree or MBA preferred but not necessary.
  • 5+ years of marketing research experience.
  • Consumer packaged goods company preferred.

Skills:

  • Project Execution - Managing suppliers, research execution, and adhering to interim and final deadlines.
  • Methodology Expertise - Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate.
  • Self-Development - Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news).
  • Insight Generation - Applying - Inductive reasoning, creativity, risk tolerance, and business judgement.
  • Knowledge Agenda Development - Applying - Identify broad themes or learning gaps for future research based on accumulated knowledge.
  • Communication - Applying - Tailoring content and purposeful communication.
  • Influence - Applying - Active listening, negotiation, persuasion, and courage.
  • Business Problem Solving - Applying - Diagnosis and framing the problem, business knowledge and acumen, recommendation development.
  • Consumer Empathy - Applying - Can articulate basic behaviors and motivations of consumers.
  • Strategic Thinking - Applying - Creates short-term marketing tactics that support long-term strategies and brand vision.
  • Brand Knowledge & Advocacy - Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans.

About Us:

Nestle Operational Services Worldwide SA is a leading food and beverage company with a presence in 97% of American homes. We are committed to delivering quality food and beverage products, strengthening our local communities, and reducing our environmental and climate impact.

Why Join Us:

At Nestle Operational Services Worldwide SA, we offer a dynamic and inclusive work environment where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. We are committed to empowering our employees to succeed in the workplace and beyond.

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