Digital Content Strategist
4 weeks ago
About Us:
We're Helium 10, a leading software company for Amazon sellers. We're a fast-paced team that requires someone who can keep up. We're experts at our craft and hold each other to a high standard. We're shaping the future for Amazon sellers and our customers deserve the best.
About the role:
We're looking for a marketing copywriter with SEO experience to join our team. The copywriter will have the opportunity to create and optimize content to advance our demand generation roadmap. This role requires a strong understanding of SEO strategies and an ability to craft compelling written assets to support Amazon and Walmart sellers.
The ideal candidate is an experienced writer who can deliver a compelling narrative to Helium 10 target personas. A foundational knowledge of how selling on Amazon and/or Walmart works is a major plus, as is in-house experience at a SaaS or tech company. Success in this role encompasses the ability to efficiently execute content projects that showcase Helium 10 solutions to our community of Amazon and Walmart sellers.
This role reports to the Group Digital Marketing Manager and will collaborate with the Sr. Group Creative Manager, Evangelist Team, and brand copywriters.
Responsibilities:
- Write and optimize compelling website content, product descriptions, blog posts, case studies, video scripts, whitepapers, landing pages, and other relevant marketing content.
- Proofread and edit copy to ensure accuracy, proper grammar, and compliance with company and industry best practices.
- Conduct competitive analysis to identify content opportunities for Helium 10.
- Learn and maintain active knowledge of Helium 10 customer personas, product offering, and best practices for selling on Amazon and Walmart.
- Apply SEO marketing strategies to the content and stay updated with the latest SEO best practices, SaaS industry news, and competitors' strategies.
- Utilize SEO and digital research tools to uncover search trends and integrate them into written content.
- Implement and optimize on-page SEO elements to enhance search engine visibility.
- Collaborate cross-functionally to help develop and execute content calendars and work with the creative team to develop graphic and video assets.
- Monitor key performance metrics and adjust content strategies as needed to enhance search rankings and drive better results.
Requirements:
- Bachelor's degree in English, communications, marketing, or a related field.
- Minimum of two years of experience as a copywriter, ideally with in-house experience at a B2B SaaS company and in crafting content to support Amazon and Walmart sellers.
- Experience leveraging SEO best practices, keyword research, and on-page optimization strategies.
- Excellent writing and editing skills with a keen attention to detail.
- Strong time management skills with the ability to balance multiple projects.
- Ability to research and write about a variety of topics in a clear and concise manner.
- Proficiency with tools including WordPress, Ahrefs, SurferSEO, and Google Analytics.
Benefits:
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
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