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Product Owner II
4 weeks ago
The Technology Product Owner II - Campaign Activation Platforms is responsible for the execution of the vision and strategy for their assigned technologies and/or families of technical capabilities.
This role will focus on the customer data platform (CDP), cross-ecosystem data integrations, and enabling activation capabilities for digital media and marketing campaigns.
The ideal candidate will have experience with data activation for digital media and marketing campaigns, and/or data modeling, scoring and analysis.
Responsibilities include:
- Working with the Marketing Technology, Digital Products, Digital Marketing and IT teams to understand business cases and goals
- Implementing and developing assigned technologies, including planning, refinement, user acceptance testing, retrospectives, sprints and scrums
- Managing technology road maps for features and capabilities to ensure alignment with marketing and business objectives
- Supporting the Marketing Technology team by operating and monitoring the system, as well as creating and prioritizing the system optimization backlog
- Ensuring delivery of well-aligned, high-value solutions through the use of technology life cycle and agile development methodologies
Requirements include:
- Bachelor's Degree in Business, Marketing, Technology, or applicable field
- Two (2+) years or more of experience as a Technology Owner, Product Owner, Technical Project Manager, or Business Analyst
- Experience with data activation for digital media and marketing campaigns (implementing and enabling audience and segmentation strategies), and/or data modeling, scoring and analysis
Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries.
The company offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.