Retention Marketing Specialist
4 weeks ago
We're seeking a highly skilled Retention Marketing Coordinator to join our team at Huckberry. As a key member of our Retention Marketing department, you will play a crucial role in producing the cult-favorite Huckberry Newsletter, which sends to our community of 1M+ 3x per week.
This person will act as an assistant Editor-in-Chief, ensuring the right product/story is represented in the right way through compelling copy, point of view, and A+ imagery. The ideal candidate is a total gear nerd, highly organized, and doesn't let details slip through the cracks.
The Retention Marketing Coordinator reports to the Retention Marketing Manager / eCommerce Department. This is a highly visible role, requiring regular communication with departments across the organization, as well as senior leadership.
Responsibilities
No day is the same–you will help manage the retention program end-to-end, from concept to deployment to performance analysis. This includes:
Brief and lead a talented group of 6-8 designers in weekly cycles to produce 2 emails per week + 4 SMS per month.
Pull customer insights, data, seasonal merchandise, and personal perspective to influence product marketing that meet the moment.
Work cross-functionally to ensure channel merchandising balances both company initiatives and customer wants/needs.
Maintain communication with campaign managers and key stakeholders from planning to product launch.
Work with Retention Marketing Manager to implement opportunities to A/B test for optimization and to deepen customer relationships.
Identify and create systems/processes to that will improve launch strategy and cross-functional alignment.
Requirements
2+ years experience in email marketing and/or digital merchandising.
Extremely detail-oriented, with past project management experience a plus.
Able to communicate clearly and effectively.
Experience with ESP – Klaviyo, Bluecore and/or Attentive or other is a bonus.
Comfortable with working with project management tools (Airtable a plus).
Google Suite (primarily Google Docs and Sheets).
Benefits
Huckberry offers a comprehensive benefits package, including medical, dental, vision benefits, 401(k) with employer match, WFH flexibility & hybrid office, 30 day paid sabbatical at 4 years, Summer Fridays, company sponsored weekly workouts, mental health support, paid Parental Leave in every state, paid Time Off & Paid Sick Leave, paid Volunteer Time Off to volunteer with an organization you're passionate about, and a generous employee discount.
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