Director of Digital Customer Acquisition Marketing

4 days ago


Concord, New Hampshire, United States Aristocrat Interactive Full time
About the Role

Aristocrat Interactive is seeking an experienced and dynamic Director, Digital Customer Acquisition Marketing to lead our business-to-consumer (B2C) digital marketing strategies within the North American lottery market.

Key Responsibilities
  • Develop and execute digital marketing strategies focused on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and customer relationship management (CRM) to achieve key performance indicators (KPIs) and revenue goals.
  • Lead and build a high-performing customer-focused digital marketing team to drive revenue growth and achieve business objectives.
  • Innovate and optimize customer engagement by overseeing the development and execution of marketing plans for existing iLottery customers, ensuring effective targeting and activation.
  • Collaborate with the business development team to win new business, including iLottery and non-iLottery ventures.
  • Leverage marketing technology to direct and guide the automation of personalized customer journeys.
  • Ensure operational excellence by streamlining processes and communication across the team.
Requirements
  • Bachelor's degree in business, marketing, or a related field or equivalent work experience.
  • 10+ years of experience in business-to-consumer digital marketing strategies, including acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM, with 5+ years of leadership experience.
  • 5+ years of experience within the iLottery/iGaming industry.
  • Experience in customer journey mapping and marketing automation.
  • Ability to communicate effectively and in a constructive manner with customers, employees, management, and executives.
  • Demonstrated ability to manage multiple priorities/projects, meet deadlines, facilitate change, and delegate responsibilities.
  • Proven analytical, organizational, and decision-making skills with demonstrated negotiation skills and influencing positive outcomes.
  • Proficiency in Microsoft Office applications.
About Aristocrat Interactive

Aristocrat Interactive is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day.

Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

We value talent unleashed, collective brilliance, good business, and good citizenship.

The US-based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

Up to 25%

Pay Range

$165,377-$307,130

Pay Rate Type

Salary

Our goal is to pay a market-competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.



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