Social Media Strategist

5 days ago


Plano, Texas, United States PepsiCo Full time
About the Role

We are seeking a highly skilled Social Media Strategist to join our team at PepsiCo. As a key member of our digital marketing team, you will be responsible for developing and implementing social media communication strategies that drive engagement and brand awareness.

Key Responsibilities
  • Develop and execute social media marketing plans that align with business objectives
  • Lead the creation and implementation of social media content calendars
  • Collaborate with cross-functional teams to ensure social media efforts are integrated with overall marketing strategies
  • Monitor and analyze social media metrics to inform future marketing efforts
  • Stay up-to-date with the latest social media trends and best practices
Requirements
  • 3-4 years of experience in social media marketing or a related field
  • Proven track record of developing and executing successful social media campaigns
  • Strong understanding of social media platforms and their respective audiences
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
What We Offer
  • Competitive salary and bonus structure
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • 401(k) matching program
  • Opportunities for professional growth and development
Why Join Us

PepsiCo is a global leader in the food and beverage industry, and we are committed to creating a diverse and inclusive workplace culture. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results.



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