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Marketing Director

2 months ago

Fort Lauderdale, Florida, United States ICBD Holdings LLC Full time
About ICBD Holdings LLC

ICBD Holdings LLC is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. Our teams also support a small group of affiliated addiction treatment centers and related companies.

Leadership Opportunity

We're looking for a senior-level marketing leader to lead, innovate, and maximize their talents. The ideal candidate will be an action-oriented player-coach with a talent for storytelling who can manage projects as well as get down in the details.

Key Responsibilities
  • Strategically lead projects for our internal marketing services agency to drive brand awareness, engagement, and business growth
  • Be a hands-on player-coach with the ability to lead team members and jump in and write content/develop a presentation
  • Forge and maintain partnerships with other department leaders, continually seeking ways for Marketing to add to company projects where appropriate
  • Participate in meetings and initiatives related to company and clinic growth and development
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Partner with the Events team and clinic operations on event planning, resources, and creative production
  • Oversee critical marketing functions, including market research, communications, and planning
  • Use data-driven methods to identify changes in the competitive environment and enable responsive marketing activities
  • Develop and implement robust marketing strategies that effectively communicate our mission, services, and impact on the autism community
  • Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiatives
  • Regularly report on marketing performance metrics, offering insights and recommendations to the executive team for continuous improvement
  • Write key external marketing documents
Requirements
  • Bachelor's or Master's degree in Marketing, Communications, Business Administration, or related field
  • 10 years of marketing experience, with a minimum of 5 years in a manager+ level role with a marketing department
  • Advertising or marketing services agency experience managing teams (preferred)
  • Experience across various marketing disciplines, with an emphasis on being able to evaluate and direct the development of high-quality creative in various media
  • Outstanding marketing project management experience with expert-level skills in project management tools (ClickUp, Jira, and similar platforms)
  • Healthcare marketing experience is a plus, especially in autism care or the broader behavioral health sector
  • Working knowledge of digital marketing strategies, tools, and platforms to be able to partner with Digital Marketing team
  • Must maintain clean background/drug screenings