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Senior Marketing Manager

2 months ago

St Petersburg, United States Unite Us Full time
About the Role

We are seeking a seasoned Senior Manager, Customer Marketing to drive the success and growth of our customers. This role will partner with the Marketing & Communications department to develop and execute customer marketing programs, communications, and go-to-market strategies.

Key Responsibilities
  • Collaborate with cross-functional teams to identify customer needs and develop effective solutions.
  • Develop and manage marketing content that communicates our solutions and drives go-to-market strategies.
  • Develop and execute events for our customers across the US.
  • Proactively identify document inconsistencies, inefficiencies, and potential areas for improvement in the customer journey.
  • Work collaboratively with cross-functional teams to develop and implement effective solutions and go-to-market strategies.
  • Develop product positioning and messaging that resonates with target customers and users.
  • Build thoughtful strategies and efficient marketing campaigns.
  • Be a strategic partner in the creation and management of Unite Us customer events.
  • Maintain a calendar of milestones and market moments that are relevant to the market.
  • Conduct comprehensive evaluations of customer experiences across various touch points.
  • Support marketing's contributions to product launches and feature releases.
  • Regularly gather and analyze customer feedback to identify trends and insights for continuous improvement.
  • Provide regular reports to senior management on the status of improvements, metrics, faced challenges, and impact on customer experience.
Requirements
  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
  • Minimum of 5 years experience in marketing or customer experience, or a related role.
  • Strong understanding of all aspects of marketing with familiarity with software technologies such as Google Suite, Zoom, Slack, Salesforce, Account Engagement, and Asana.
  • Excellent project management skills with the ability to lead cross-functional teams.
  • Proficient in data analysis.
  • Exceptional communication and interpersonal skills.
  • Be proactive, detail-oriented, and capable of working in a fast-paced environment.
  • Ability to navigate ambiguity, define priorities, and drive initiatives.
About Unite Us

Unite Us' mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us' national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions
  • This position is remote, U.S.-based.
  • The pay range for this role is: $100,000-$120,000.
  • This position may require 30% travel.
  • All team members will be required to pass a background check which includes criminal, employment, and education verification.